Miranda Birch Media

Stories that change attitudes and reach new audiences

  • Facebook
  • Google+
  • Linkedin
  • Twitter
  • Home
  • About
  • Services
  • Testimonials
  • Blog
  • Contact

How to find new angles to your story – and get new clients.

How to find new angles to your story – and get new clients.

Yes, your prospects are busy. So how do you get their attention? One way is to keep writing content. Even if they’re too busy to look at your first 3 blog posts, they might have 5 minutes for the fourth. Another way is to find different angles to the issue you’re tackling. One of them… Read more

Filed Under: Effective communication, Purpose stories Tagged With: communicating so your audience listens, get your audience to listen, how to tell your company's story

Do words fail your business? Let me help.

Do words fail your business? Let me help.

I use the word ‘interview’ a lot to describe what I do. But I wish I didn’t. I wish someone could come up with a new word because ‘interview’ is so loaded. Do you have a similar problem? Mention your profession – accountant, builder, coach – and you see your networking companion glaze over. Or… Read more

Filed Under: Effective communication Tagged With: content marketing, stories about entrepreneurs, storytelling tips

Vision and values are good things. The stories behind them are even better.

Vision and values are good things.  The stories behind them are even better.

Many companies list their values on their websites. That’s great. It gives me a benchmark to measure them by. But when I read these lists I want to know the stories behind the vision and values. Why do things like ‘quality’ and ‘integrity’ and ‘creativity’ matter to you? If you tell me why, I’m more… Read more

Filed Under: Raising awareness Tagged With: personal stories in business, stories about business values, Stories that change minds

Get those clients – but get your thoughts together first. Pick My Brain.

Get those clients – but get your thoughts together first. Pick My Brain.

We live in a world where, if you run your own business, you are expected to be out there. A website and LinkedIn profile are bare minimums. After that, there’s your blog/vlog/YouTube channel/Twitter feed… I could go on, but I won’t. For any of these things to work, you have to be clear in your… Read more

Filed Under: Effective communication

How does a city’s brand affect your business? The 2017 Great Debate.

How does a city’s brand affect your business? The 2017 Great Debate.

Wherever you base your business – town or country – its reputation will rub off on you in some way. At the University of Brighton’s Great Debate, more than 200 businesses discussed whether the city’s brand of fun helps or hinders its economy. For better or worse, it’s down to the sea. I’m going to… Read more

Filed Under: Raising awareness Tagged With: how to tell your company's story, inspirational speakers, stories at live events

Change your mind about micro-businesses. They must get more credit.

Change your mind about micro-businesses. They must get more credit.

I like working with people who turn my thinking on its head. And when I heard about this for the first time, I felt like kicking myself. It was so obvious. The idea comes from Darren Fell, Entrepreneur-from-Birth and award-winning CEO of Crunch Accounting. (Centre.) It’s simple. Micro-businesses are small and they make an enormous… Read more

Filed Under: Raising awareness Tagged With: challenging received wisdom, changing attitudes, reverse opinion, Stories that change minds

Call the doctor. Your business IS special – but you need a second opinion.

Call the doctor. Your business IS special – but you need a second opinion.

So, tell me again. How is your business better than all the rest? Why should I, as a picky client, choose you over anyone else? You’ve spent hours building your business. You probably think you’re the best person to work out, and explain, why it’s special. You’re well qualified to have an opinion on it…. Read more

Filed Under: Raising awareness Tagged With: effective communication, how to tell your company's story, stories in presentations, stories that change attitudes

When you stop short, I’ve done a good job.

When you stop short, I’ve done a good job.

I’m a hunter gatherer. I interview business owners about why they do what they do, finding angles from their story that show why they’re special in the eyes of their clients. I have a secret rule. When I’m interviewing clients, I challenge myself to make them stop talking. It sounds weird and it’s not a… Read more

Filed Under: Raising awareness Tagged With: audio stories, stories that change attitudes, storytelling tips

Stuck for ideas? Get a move on!

Stuck for ideas? Get a move on!

It’s a cliché, isn’t it? All the best ideas come to you when you’re walking the dog or unloading the dishwasher or in the shower. Anywhere but where you’re meant to be – sitting in front of your computer, being eyeballed by Google. Why is it that when people leave their desks and take a… Read more

Filed Under: Creating web content Tagged With: coming up with blog ideas, how to be more creative, how to write regular blog posts, keep your blog going

Do the stories you tell yourself set you back at work?

Do the stories you tell yourself set you back at work?

It’s not fair. However senior or successful you are, a version of that phrase has probably flitted through your mind at some point. How did you react to that feeling of being thwarted or overlooked? Perhaps it sapped your enthusiasm. Or, as Ishreen puts it, you might have had an “I’ll show them” moment and… Read more

Filed Under: Story branding Tagged With: human interest, personal stories in business, stories about entrepreneurs

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 8
  • Next Page »

Get new insights about your business every week.






Recent posts

  • Win that business. Write as you speak.
  • Have you told your ‘before’ and ‘after’ stories yet?
  • Honestly speaking, this is how to tell your business story.
  • Sabio MI: wisdom grown from hands-on experience and hundreds of conversations.
  • Stories that do your business a big favour.

Copyright © 2019 Miranda Birch Media | Terms & Conditions | Privacy Policy
Website by Steve Watson

We use cookies to make this website better. If you continue to use this website you are agreeing to their use.AcceptCookie policy