Blog - Miranda Birch Media

Delegate your story to people who tell it better

One of the best ways to explain why your business is valuable is to get someone else to do it for you. Someone who can do it better than you. They’re not necessarily a better communicator than you, but they will have the edge over you because of who they are. That someone is your… Read more

Be understood the first time. Use DIY.

This is not about losing yourself amongst the aisles of B&Q and Homebase. (Oh, the horror.) This is about using drawings to make your message clearly understood and memorable, the first time round. That’s what I said. The first time round. Imagine never having to repeat yourself because your colleagues or your clients get… Read more

Starting up, scaling up and the art of sacking yourself

Cocoa Loco started when Sarah Payne took a career break from her computer programming job to look after her children. She discovered that she was very good at making brownies. They were always in great demand when she went round to her friends’ houses. So one day she said to her husband Rory, “I’m going… Read more

Why we must kill the word ‘co-working’. This gem of a space deserves so much better. So do you.

(And if you are looking for a place within easy reach of London and the South East, read on.) Yes, I’m being harsh, but for good reason. Becoming an entrepreneur is an education in itself. It’s possibly the most demanding qualification you’ll ever go for. So you need a space that helps you, and your… Read more

Why you must look your dog (or boss) in the eye and say “I’m outta here”.

Could one of these be you in 2018? You’re thinking of giving up the 9-to-5 to work for yourself You’re already running your business from home and want to grow If so, you need moral support and inspiration. People around you who’ve been there, get it and want to share what they have learned so… Read more

Do words fail your business? Let me help.

I use the word ‘interview’ a lot to describe what I do. But I wish I didn’t. I wish someone could come up with a new word because ‘interview’ is so loaded. Do you have a similar problem? Mention your profession – accountant, builder, coach – and you see your networking companion glaze over. Or… Read more

Get those clients – but get your thoughts together first. Pick My Brain.

We live in a world where, if you run your own business, you are expected to be out there. A website and LinkedIn profile are bare minimums. After that, there’s your blog/vlog/YouTube channel/Twitter feed… I could go on, but I won’t. For any of these things to work, you have to be clear in your… Read more

How does a city’s brand affect your business? The 2017 Great Debate.

Wherever you base your business – town or country – its reputation will rub off on you in some way. At the University of Brighton’s Great Debate, more than 200 businesses discussed whether the city’s brand of fun helps or hinders its economy. For better or worse, it’s down to the sea. I’m going to… Read more

Change your mind about micro-businesses. They must get more credit.

I like working with people who turn my thinking on its head. And when I heard about this for the first time, I felt like kicking myself. It was so obvious. The idea comes from Darren Fell, Entrepreneur-from-Birth and award-winning CEO of Crunch Accounting. (Centre.) It’s simple. Micro-businesses are small and they make an enormous… Read more

Call the doctor. Your business IS special – but you need a second opinion.

So, tell me again. How is your business better than all the rest? Why should I, as a picky client, choose you over anyone else? You’ve spent hours building your business. You probably think you’re the best person to work out, and explain, why it’s special. You’re well qualified to have an opinion on it…. Read more