Miranda Birch Media

Stories that change attitudes and reach new audiences

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Call the doctor. Your business IS special – but you need a second opinion.

So, tell me again. How is your business better than all the rest? Why should I, as a picky client, choose you over anyone else? You’ve spent hours building your business. You probably think you’re the best person to work out, and explain, why it’s special. You’re well qualified to have an opinion on it…. Read more

Filed Under: Raising awareness Tagged With: effective communication, how to tell your company's story, stories in presentations, stories that change attitudes

When you stop short, I’ve done a good job.

Miranda Birch Media

I’m a hunter gatherer. I interview business owners about why they do what they do, finding angles from their story that show why they’re special in the eyes of their clients. I have a secret rule. When I’m interviewing clients, I challenge myself to make them stop talking. It sounds weird and it’s not a… Read more

Filed Under: Raising awareness Tagged With: audio stories, stories that change attitudes, storytelling tips

Stuck for ideas? Get a move on!

Miranda Birch Media

It’s a cliché, isn’t it? All the best ideas come to you when you’re walking the dog or unloading the dishwasher or in the shower. Anywhere but where you’re meant to be – sitting in front of your computer, being eyeballed by Google. Why is it that when people leave their desks and take a… Read more

Filed Under: Creating web content Tagged With: coming up with blog ideas, how to be more creative, how to write regular blog posts, keep your blog going

Do the stories you tell yourself set you back at work?

It’s not fair. However senior or successful you are, a version of that phrase has probably flitted through your mind at some point. How did you react to that feeling of being thwarted or overlooked? Perhaps it sapped your enthusiasm. Or, as Ishreen puts it, you might have had an “I’ll show them” moment and… Read more

Filed Under: Story branding Tagged With: human interest, personal stories in business, stories about entrepreneurs

When you stop speaking, how much will your audience remember?

Miranda Birch Media

Even in the age of cyber marketing, doing the occasional event – a presentation, speech, workshop – in front of an audience of real human beings, is a good way to promote you and your work. But it has to be worth all the effort – the thinking time, the rehearsal and the nerves. You… Read more

Filed Under: Effective communication, Storytelling tips Tagged With: get your audience to listen, how to tell your company's story, inspirational speakers, personal stories in business, Stories that change minds, storytelling tips, tell it how it is

Be a knock-out success with your audience. (When being weak is a strength.)

Does anyone have a question? It’s a question speakers routinely ask at the end of any session. In my experience, it kills the conversation. An irony, because it’s designed to do the opposite. And I understand that. When I go to conferences, I never want to speak up first. It takes me back to the… Read more

Filed Under: Effective communication Tagged With: challenging received wisdom, how to tell your company's story, human interest, natural storytelling, personal stories in business, stories at live events, stories in presentations, Stories that change minds, storytelling tips

A judgement call that makes or breaks your business?

Miranda Birch Media

This is how I made mine – and why I’m looking forward to chairing the Difficult decisions and how you make them discussion at the Brighton Summit. When I left the BBC, I had a romantic idea of being a ‘portfolio’ worker. Someone who would offer a range of services, based on my broadcasting background…. Read more

Filed Under: Story branding Tagged With: personal stories in business, stories about entrepreneurs, stories about scaling up

Which comes first, the dosh or the desire – and why does it matter?

Looking ahead to The Brighton Summit 2016. When I was a happy wage slave at the BBC, I used to think that everyone else on the outside – in the commercial world – was just in it for the money. Headlines about corporate fat cats didn’t help. But when I set up my own business,… Read more

Filed Under: Effective communication Tagged With: genuine storytelling, inspirational speakers, stories at live events, storytelling tips

How do you show your company’s best side?

Create a visual library that tells your business story. (Not everyone else’s). I issued an intruder alert in my last blog post. I’m not scaremongering, but have a group of strangers gate-crashed your website and your social media? By strangers, I mean the people who crop up in stock business images. Presentable and well turned… Read more

Filed Under: Creating web content, Story branding Tagged With: best images for your blog, creating new content, how to create new content, how to write regular blog posts, keep your blog going, keep your newsletter going, personal stories in business, photographic stories, stories in pictures

Are beautiful body snatchers depriving you of leads?

Miranda Birch Media

Imagine cutting a photo of a model out of a magazine. He or she looks good in front of the camera, with a dazzling smile. The angle is right, the lighting is perfect, the figure is poised in a way that draws you in. You snip it out carefully and then you turn to your… Read more

Filed Under: Storybranding, Visual stories Tagged With: how to use photos in your blog, photographic stories, real photography, stories at live events, stories in pictures, storytelling tips, visual imagery

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