I chat to people for a living. On the surface, it might look like any other business conversation. But underneath, the cogs of my brain are whirring madly. I call it ‘multi-thinking’. It keeps me on my toes and it gives you new insights about the value of your company and your work: My multi-thinking… Read more
Interviewing Sir David Attenborough. (Obama was my warm up act. No pressure…)
In 2016 I was lucky enough to talk to Sir David about his brother, Lord (Richard) Attenborough, for the University of Sussex. Richard Attenborough was an Oscar-winning director and versatile actor who appeared in more than a hundred films. Perhaps less well known is his long and fond association with the University of Sussex. It… Read more
Grow your reputation. Be distinctive. Be generous. An interview with SiteVisibility’s CEO Jason Woodford.
Your reputation. It’s crucial when you’re growing your business. We all know what happens when a good name takes a knock. (Need I say VW?) So how do you come to people’s notice in the first place – and stay on their radar? You need to linger in their minds for the right reasons. Not… Read more
Don’t dry up #1. Your next business event is a goldmine for content. Don’t miss out.
Enter the contentference! Whenever you’re setting up an event for your organisation – networking session, presentation, away-day or client conference – don’t just think of it as a ‘one-off’ in your calendar; here today, gone tomorrow. When a group of people who have an interest in your business gather together, it’s an ideal opportunity to… Read more
Help yourself. I find it invaluable. You will too.
In the course of a normal working day, I get through a hell of a lot of words. Some I write myself; others I read. I’ve been stockpiling countless books and articles about the best way to communicate. Now I’m in ‘New Term Decluttering’ mode and you’ll benefit. As I clear out my hard drive… Read more
Go sober for October? Yes, but don’t dry up completely. (I’m talking blog writing).
It’s nearly the end of September but I still have that new term feeling. Summer holiday over. The start of a new season. Those annual autumnal health campaigns such as ‘Stoptober’ and Macmillan’s ‘Go Sober for October’. Yes, time to do things differently. Goal setting September. I’ve got two main goals. One relates to what… Read more
15below – a master-class in audience appreciation.
“We could do this!” “Yes, and we could do that!” It’s easy to get carried away with new business ideas. The only danger is that, when you’re concentrating on what you’re selling, you sometimes forget what your clients really want to buy. I’ve been there, done it and bought the XL T-shirt. Audience neglect. Call… Read more
Keep learning. The hallmark of great entrepreneurs. Are you one of them?
I’ve interviewed an eye watering range of business people over the years, in mainstream and niche sectors. The group that stands out is the one made of ‘Founder-MDs’ – the women and men who’ve forged their own businesses from ideas they’re committed to. They’ve had gut-wrenching moments along the way, sometimes when an idea hits… Read more
Yes, images can speak a thousand words. But you need the right photographer.
They’re used to being parachuted into any situation. They size it up in seconds and take shots that quickly capture the story. There’s no fuss. There’s no wavering. Blink and you’ll miss them – although they miss nothing, of course. Reading this back, I make them sound like a creative version of the SAS. And… Read more
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- Next Page »