If your audience is sceptical, tell the story behind your product. Why and how you’ve gone to such lengths to develop it. This is the story of the ODC. An insightful profiling tool that takes 10 minutes to complete but took its creator, Willem de Jager, 15 years to perfect. “I was struggling with the… Read more
Wellbeing Stories
They raise awareness. They change behaviour. You feel better for it. As part of Kent County Council’s Six Ways to Wellbeing Campaign I’ve spent the last year recording people’s wellbeing stories. The Six Ways to Wellbeing are often fleeting things that we take for granted. Like saying hello to a colleague (‘connect’), opening the door… Read more
Bookkeeping. It’s better than surfing.
(How I made my peace with numbers, thanks to a two minute story.) The stories told by my interviewees often change my own attitudes. And they do it in a matter of seconds. Sometimes it’s because of what they say; an arresting image or intriguing fact. Sometimes it’s how they say it; the feelings behind… Read more
Nail the bedtime story and you know you’re a great communicator.
(Put it another way. If you can grab and keep the attention of a distracted six year old, then everyone else is a breeze.) The excitement. I remember my mum driving me to school and, when an ambulance or fire engine siren went past, she would immediately divert from the school journey to follow it…. Read more
The fourth of July, flip flops and your first time – entrepreneurially speaking.
Remember those exciting, perhaps nerve-racking, entrepreneurial ‘firsts’? Your first pitch? Your first networking event? Your first employee? Remember the thoughts before you embarked on those ‘firsts’? Perhaps they went along the lines of, “How the hell do you do this? How do you do that?” That’s the sort of thing Rob Forkan was saying to… Read more
Powerful podcasts. Frontline stories that win you support.
If you’ve no budget or time for formal PR, there’s another way to raise your profile. Capture the first-hand experiences of the people you work with. Your colleagues, volunteers and people who use your services. Their personal stories will bring to life the value of your organisation. Personal stories might include: why a volunteer is… Read more
Brilliant Storytelling. Be Yourself
Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more
Stories That Make You See Yourself In A New Light.
(What’s your ‘DOH!’ moment?) For the first quarter of a century of my working life, I saw myself as someone who didn’t take risks. I joined the BBC, intending to be a ‘lifer’. If you’d told me three years ago I’d be running my own business, I’d have laughed. Yes, I was a bit smug…. Read more
DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.
Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more
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