Miranda Birch Media

Stories that change attitudes and reach new audiences

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Wellbeing Stories

wheel

They raise awareness. They change behaviour. You feel better for it. As part of Kent County Council’s Six Ways to Wellbeing Campaign I’ve spent the last year recording people’s wellbeing stories. The Six Ways to Wellbeing are often fleeting things that we take for granted. Like saying hello to a colleague (‘connect’), opening the door… Read more

Filed Under: Raising awareness Tagged With: behaviour change, health promotion stories, promoting voluntary groups, stories about volunteers, stories that nudge, stories that raise awareness, video stories

Bookkeeping. It’s better than surfing.

Stories that change minds

(How I made my peace with numbers, thanks to a two minute story.) The stories told by my interviewees often change my own attitudes. And they do it in a matter of seconds. Sometimes it’s because of what they say; an arresting image or intriguing fact. Sometimes it’s how they say it; the feelings behind… Read more

Filed Under: Raising awareness Tagged With: challenging received wisdom, stories in sport, Stories that change minds, video stories, visual imagery

Nail the bedtime story and you know you’re a great communicator.

Stories that stay with you

(Put it another way. If you can grab and keep the attention of a distracted six year old, then everyone else is a breeze.) The excitement. I remember my mum driving me to school and, when an ambulance or fire engine siren went past, she would immediately divert from the school journey to follow it…. Read more

Filed Under: Storytelling tips Tagged With: drama in stories, emotional content in stories, inspirational speakers, stories at live events, stories in presentations, storytelling tips, visual imagery

The fourth of July, flip flops and your first time – entrepreneurially speaking.

rob

Remember those exciting, perhaps nerve-racking, entrepreneurial ‘firsts’? Your first pitch? Your first networking event? Your first employee? Remember the thoughts before you embarked on those ‘firsts’? Perhaps they went along the lines of, “How the hell do you do this? How do you do that?” That’s the sort of thing Rob Forkan was saying to… Read more

Filed Under: Story branding Tagged With: human interest, inspirational business, inspirational speakers, personal stories in business, start-up stories, stories about social enterprise

Powerful podcasts. Frontline stories that win you support.

Use podcasts to promote

If you’ve no budget or time for formal PR, there’s another way to raise your profile. Capture the first-hand experiences of the people you work with. Your colleagues, volunteers and people who use your services. Their personal stories will bring to life the value of your organisation. Personal stories might include: why a volunteer is… Read more

Filed Under: PR and marketing Tagged With: audio stories; promoting charities, content marketing, podcast stories, promoting voluntary groups, stories about service users, stories about volunteers

Brilliant Storytelling. Be Yourself

Power of natural storytelling

Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more

Filed Under: Storytelling tips Tagged With: human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Stories That Make You See Yourself In A New Light.

Stories shed light

(What’s your ‘DOH!’ moment?) For the first quarter of a century of my working life, I saw myself as someone who didn’t take risks. I joined the BBC, intending to be a ‘lifer’. If you’d told me three years ago I’d be running my own business, I’d have laughed. Yes, I was a bit smug…. Read more

Filed Under: Raising awareness Tagged With: behaviour change, career development, personal development, stories that change attitudes, Stories that change minds

DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.

Frontline stories as adverts

Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more

Filed Under: PR and marketing; storytelling tips Tagged With: charity case studies, how to get testimonials, human interest, promoting charities, promoting voluntary groups, stories about service users, stories about volunteers

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