Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly.
If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t.
Your audience will warm to you, and your organisation, when they see you speaking from the heart.
Forget scripts. Be spontaneous.
Tell a story from your own experience. It helps you to relax and be more open. Because you’ve lived through your story, you’ll instinctively know which words to use. You’ll ad lib and allow yourself to show emotion.
It’s a cliché and it’s true: people do business with people. So be yourself. Chances are your audience will like it.
Natural storytelling wins hearts.
The audience loved it when the co-founder of Gandys Flip Flops was disarmingly open about the highs and lows of creating a major footwear brand. Rob Forkan made a big impact at the Brighton Summit with a series of vivid stories.
Here he talks about the early days with his brother Paul, in a small flat in Brixton:
Gandys has a moving story, shaped by the 2004 Tsunami. Watch it all here
Tell your story to greatest effect. I’d love to talk it through with you. Give me a call on 07456 416 475 or drop me an email.