Miranda Birch Media

Stories that change attitudes and reach new audiences

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A festive personality test for your website: is it a pickpocket, pianist or panto baddie?

I have spookily long fingers. A villain? They are so long, that the eight year-old daughter of a colleague once asked her mother, in hushed tones, whether I was a witch. A proper witch like the ones in Roald Dahl’s The Witches – with wigs, clawed hands, large nostrils and no toes. For the record,… Read more

Filed Under: Effective communication Tagged With: how to tell your company's story, personal stories in business, storytelling tips

Help yourself. I find it invaluable. You will too.

In the course of a normal working day, I get through a hell of a lot of words. Some I write myself; others I read. I’ve been stockpiling countless books and articles about the best way to communicate. Now I’m in ‘New Term Decluttering’ mode and you’ll benefit. As I clear out my hard drive… Read more

Filed Under: Effective communication Tagged With: communicating so your audience listens, get your audience to listen, language that makes its mark, stories in pictures, visual imagery

15below – a master-class in audience appreciation.

“We could do this!” “Yes, and we could do that!” It’s easy to get carried away with new business ideas. The only danger is that, when you’re concentrating on what you’re selling, you sometimes forget what your clients really want to buy. I’ve been there, done it and bought the XL T-shirt. Audience neglect. Call… Read more

Filed Under: Effective communication Tagged With: communicating so your audience listens, get customers to listen, get your audience to listen, reach new clients, vivid language

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Recent posts

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  • Win that business. Write as you speak.

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