Miranda Birch Media

Stories that change attitudes and reach new audiences

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Sabio MI: wisdom grown from hands-on experience and hundreds of conversations.

My conversation with Martin Irisarri made me think about the different kinds of knowledge you absorb during your career. His story might make you see your own expertise with fresh eyes and how you come across when you talk about it to customers. Martin Irisarri (pictured above with his wife and fellow director, Sarah) is… Read more

Filed Under: Story branding Tagged With: how to tell your company story, personal stories in business, stories about business values

Do the stories you tell yourself set you back at work?

It’s not fair. However senior or successful you are, a version of that phrase has probably flitted through your mind at some point. How did you react to that feeling of being thwarted or overlooked? Perhaps it sapped your enthusiasm. Or, as Ishreen puts it, you might have had an “I’ll show them” moment and… Read more

Filed Under: Story branding Tagged With: human interest, personal stories in business, stories about entrepreneurs

A judgement call that makes or breaks your business?

Miranda Birch Media

This is how I made mine – and why I’m looking forward to chairing the Difficult decisions and how you make them discussion at the Brighton Summit. When I left the BBC, I had a romantic idea of being a ‘portfolio’ worker. Someone who would offer a range of services, based on my broadcasting background…. Read more

Filed Under: Story branding Tagged With: personal stories in business, stories about entrepreneurs, stories about scaling up

How do you show your company’s best side?

Create a visual library that tells your business story. (Not everyone else’s). I issued an intruder alert in my last blog post. I’m not scaremongering, but have a group of strangers gate-crashed your website and your social media? By strangers, I mean the people who crop up in stock business images. Presentable and well turned… Read more

Filed Under: Creating web content, Story branding Tagged With: best images for your blog, creating new content, how to create new content, how to write regular blog posts, keep your blog going, keep your newsletter going, personal stories in business, photographic stories, stories in pictures

How do you measure business success? It’s the emotion, stupid.

(With apologies to James Carville, Clinton’s campaign strategist.) I remember when I first started my business, I’d put on my best ‘brochure’ face when I went to networking events. When asked how my fledgling enterprise was doing, I’d give a stock answer, “Fine, thank you”. Normally my questioner would respond in kind, “Me too”. This… Read more

Filed Under: Story branding Tagged With: how to tell your company's story, personal stories in business, stories about entrepreneurs, stories about scaling up

Give your track record the credit it deserves. Go back to the real beginning.

People assume that they began their career when they got their first professional qualification and had a certificate to prove it. I’ve interviewed many entrepreneurs and company founders and I think their working lives start much earlier than that. Toddler? Teenager? Trainee? When did your expertise emerge? Pick a skill that you use in your… Read more

Filed Under: Story branding, Storybranding Tagged With: entrepreneurial creativity, personal stories in business, stories about business ethos, stories about entrepreneurs, story branding

A chat that brings you clarity and lots of content.

Miranda Birch Media

I chat to people for a living. On the surface, it might look like any other business conversation. But underneath, the cogs of my brain are whirring madly. I call it ‘multi-thinking’. It keeps me on my toes and it gives you new insights about the value of your company and your work: My multi-thinking… Read more

Filed Under: Creating web content, Story branding Tagged With: brand messaging, human interest, inspirational business, interview format, story branding, video stories, vlog

Keep learning. The hallmark of great entrepreneurs. Are you one of them?

I’ve interviewed an eye watering range of business people over the years, in mainstream and niche sectors. The group that stands out is the one made of ‘Founder-MDs’ – the women and men who’ve forged their own businesses from ideas they’re committed to. They’ve had gut-wrenching moments along the way, sometimes when an idea hits… Read more

Filed Under: Story branding Tagged With: back stories, background stories about entrepreneurs, how businesses grow, inspirational business, inspirational business woman, inspirational stories, personal stories in business, stories about scaling up, women in business

The creative and uncluttered brain. How your brand reflects your personality. A story about Darren Fell, Co-founder and CEO at Crunch.

    In his LinkedIn profile, Darren Fell (pictured left) describes himself as a ‘disruptor’. He likes doing new things. When he does, he sometimes shakes things up. So when he became disgruntled with the hit-and-miss performance of a couple of accountants he decided to do something about it. (And I don’t just mean switching.)… Read more

Filed Under: Story branding Tagged With: entrepreneurial creativity, human interest, professional service case studies, start-ups scaling up, stories about entrepreneurs, stories about scaling up, stories behind professional services

The story behind your business values. Not sure what it is? Or what it’s worth? Read on.

The values you bring to your work were shaped long ago. Well before you applied for your first job or set yourself up in business. And if you’re like the ‘amazing and driven’ person below, you’re probably taking your values for granted. Don’t! As Mebrak’s story shows, your values help you to stand out from… Read more

Filed Under: Story branding Tagged With: business in Africa, human interest, inspirational business, inspirational business woman, personal stories in business, stories about business ethos, stories about business values

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