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Give your website a distinctive voice. Learn from the wireless. Part 2.

Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more

Filed Under: Writing for the web Tagged With: conversational style, get customers to listen, get your audience to listen, how to get testimonials, natural storytelling, reach new clients, writing tips for the web, writing web content

Give your website a distinctive voice. Learn from the wireless. Part 1.

Good as far as it goes but remember your listener is just one person. It was the late 80s. The World Wide Web was only a twinkle in Tim Berners-Lee‘s eye. I was writing scripts for various BBC radio presenters. It was an early lesson that I had to learn quickly. My experienced colleague continued:… Read more

Filed Under: Writing for the web Tagged With: address the reader, conversational style, get customers to listen, get your audience to listen, natural storytelling, reach new clients, stories in presentations, storytelling tips, writing tips for the web, writing web content

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