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Don’t dry up #7. Think glorified tweets.

A former President (I am binge-watching House of Cards, so I like writing sentences with the word “president” in them) once made a fleeting remark to me:

Write some of your blog posts as if they were glorified tweets.

The former president in question is Julia Chanteray, founder and MD of The Joy of Business, who presided over the Brighton and Hove Chamber Of Commerce for five successful years.

Julia’s a gifted business mentor. As well as supporting ambitious SMEs, she also writes a mean blog. When you visit it you’ll see that it includes entries that are punchy and to the point.

They fall into the glorified Tweet category.

If you or your colleagues are suffering from a bout of content production fatigue, you might want to follow Julia’s lead.

Short and sweet posts work.

Why? Because they:

  • Make you stick to one message. It’s always tempting to put too much into a post;
  • add variety to the content and pace of your blog;
  • appeal to busy readers on the hoof.

And they don’t take as long to produce – vital, when you have a blog with a voracious appetite.

220 words and 15 minutes later, that’s me – and my short blog post – done and dusted. Thanks Julia.

Want to pick Julia’s brain? She won’t mind.

If you run your own business and want to be clearer about where you fit in the market or how to generate recurring income or negotiate the best deals, I’d sign up for Julia’s newsletter. It has lots of tips and ideas, if you’re keen to grow and enjoy your business. A couple of clicks and you’re there.

Related posts – Take your pick from any of the ‘Don’t dry up’ series. They’ll help to keep your website current, month after month.

Image by Simon Dack / Vervate www.vervate.com.

Related posts:

  • Don’t dry up #6. Put your home grown content in the spotlight.
  • Don’t dry up #8. Stop. A short break makes you more creative in the long run.
  • Go sober for October? Yes, but don’t dry up completely. (I’m talking blog writing).
  • Don’t dry up #2. Use national days, weeks and months for content ideas.

Filed Under: Creating web content Tagged With: how to create new content, how to write regular blog posts, keep your blog going, Tweet-sized blog posts

About Miranda at Miranda Birch Media: your marketing will make a deeper impression once I interview the people who will help your organisation to grow: leaders, clients, volunteers and staff. From these conversations I unearth the themes (clients call them ‘nuggets’) that will land most powerfully with your target audiences. As your content mentor, I’ll also help you turn these nuggets into client case studies, About and Home pages, thought-leadership articles and other content that will prove you’re as good as you say you are.

One last thing… There’s another ‘Miranda Birch’ out there, who writes books about ‘dominance and submission’. This is not me and has nothing to do with my company Miranda Birch Media. I’d love you to dominate your niche, but not in the way she means! Email me now and we can have a chat about where you want to get to and how I can help.

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