A former President (I am binge-watching House of Cards, so I like writing sentences with the word “president” in them) once made a fleeting remark to me:
Write some of your blog posts as if they were glorified tweets.
The former president in question is Julia Chanteray, founder and MD of The Joy of Business, who presided over the Brighton and Hove Chamber Of Commerce for five successful years.
They fall into the glorified Tweet category.
If you or your colleagues are suffering from a bout of content production fatigue, you might want to follow Julia’s lead.
Short and sweet posts work.
Why? Because they:
- Make you stick to one message. It’s always tempting to put too much into a post;
- add variety to the content and pace of your blog;
- appeal to busy readers on the hoof.
And they don’t take as long to produce – vital, when you have a blog with a voracious appetite.
220 words and 15 minutes later, that’s me – and my short blog post – done and dusted. Thanks Julia.
Want to pick Julia’s brain? She won’t mind.
If you run your own business and want to be clearer about where you fit in the market or how to generate recurring income or negotiate the best deals, I’d sign up for Julia’s newsletter. It has lots of tips and ideas, if you’re keen to grow and enjoy your business. A couple of clicks and you’re there.
Related posts – Take your pick from any of the ‘Don’t dry up’ series. They’ll help to keep your website current, month after month.
Image by Simon Dack / Vervate www.vervate.com.