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Don’t dry up #3. Content saved from the cutting room floor.

If you make a film about your business, it’s an investment in time, money and nerves. And because web viewers are an impatient lot (myself included) most promotional videos are short and to the point.

So much of what you film hits the cutting room floor. It’s never seen again.

Great for internal and external comms.

Luckily in this digital age, you can salvage those offcuts. Keep them safely in a cyber file somewhere, because:

    • They’ll have quotes from your clients or team which you can transcribe. Sub them down to make punchy testimonial headlines. Use them throughout your website or in your company’s leaflets and brochures. Turn them into a banner for your exhibition stand.

 

    • There’ll be material you could use at a later date, for another film. For instance, you might want to chart the journey of a client, product or service and you need to capture their progress at different stages of their life cycle. Those ‘trimmings’ might have just the quote you need.

 

  • The unedited interview with a client will give you and your teams useful feedback on exactly why they rate your company. You could use some of it for induction or training programmes. Client comments are a vital reminder that what you’re selling isn’t always what they’re buying.

Sweep up everything…

…and keep it. Even if you don’t publish the rushes, they might give you inspiration for your next blog post or newsletter. And recycling ideas is the subject of ‘Don’t dry up #4’.

Want to keep your content going?

But you’re not sure how to do it, week in, week out? Give me a call on 00 44 7456 416 475 or email me.

Related posts:

  • Don’t dry up #4: reminisce and recycle your highlights from last year.
  • Don’t dry up #5. What to do when you have no ideas.
  • Don’t dry up #2. Use national days, weeks and months for content ideas.
  • Don’t dry up #6. Put your home grown content in the spotlight.

Filed Under: Creating web content Tagged With: creating new content, great content from rubbish, how to write regular blog posts, keep your blog going, keep your newsletter going, video stories

Miranda Birch

About Miranda at Miranda Birch Media: your marketing will make a deeper impression once I interview the people who will help your organisation to grow: leaders, clients, volunteers and staff. From these conversations I unearth the themes (clients call them ‘nuggets’) that will land most powerfully with your target audiences. As your content mentor, I’ll also help you turn these nuggets into client case studies, About and Home pages, thought-leadership articles and other content that will prove you’re as good as you say you are.

One last thing… There’s another ‘Miranda Birch’ out there, who writes books about ‘dominance and submission’. This is not me and has nothing to do with my company Miranda Birch Media. I’d love you to dominate your niche, but not in the way she means! Email me now and we can have a chat about where you want to get to and how I can help.

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