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Help yourself. I find it invaluable. You will too.

Shovel banner original banner

Image by Martin Shovel / Creativity Works

In the course of a normal working day, I get through a hell of a lot of words. Some I write myself; others I read.

I’ve been stockpiling countless books and articles about the best way to communicate. Now I’m in ‘New Term Decluttering’ mode and you’ll benefit.

As I clear out my hard drive and desk, I’ll share any pearls of wisdom with you.

Be heard above the din.

Like this gem of a blog post. It comes from Martin Shovel at Creativity Works.

Martin is a communications consultant, writer and cartoonist. (That’s one of his characters, surrounded by menacing megaphones. You can see many more his wry creations on his twitter feed – @MartinShovel.)

In this article – How to be an outstanding communicator – he explains:

  • why it takes a lot of courage to use simple language, especially in a commercial setting;
  • why everyday words like ‘friend’ and ‘dog’ make an impact and their Latinate equivalents, ‘acquaintance’ and ‘canine’, leave you cold;
  • how to get people to care about what you’re saying by ‘warming up’ your words.

I read this post two years ago and I still go back to it. Time for another helping. Enjoy.

And come back soon. There’s more where this came from.

If you enjoyed reading this post, you may like……

15below – a masterclass in audience appreciation

Daphne Todd – The Big Painting Challenge

Related posts:

  • Be understood the first time. Use DIY.
  • How to find new angles to your story – and get new clients.
  • Hit home with your message. Get an ‘oooh’ from your audience.
  • Daphne Todd: the Big Painting Challenge and why boilers and bricks deserve their moment of fame.

Filed Under: Effective communication Tagged With: communicating so your audience listens, get your audience to listen, language that makes its mark, stories in pictures, visual imagery

About Miranda at Miranda Birch Media: your marketing will make a deeper impression once I interview the people who will help your organisation to grow: leaders, clients, volunteers and staff. From these conversations I unearth the themes (clients call them ‘nuggets’) that will land most powerfully with your target audiences. As your content mentor, I’ll also help you turn these nuggets into client case studies, About and Home pages, thought-leadership articles and other content that will prove you’re as good as you say you are.

One last thing… There’s another ‘Miranda Birch’ out there, who writes books about ‘dominance and submission’. This is not me and has nothing to do with my company Miranda Birch Media. I’d love you to dominate your niche, but not in the way she means! Email me now and we can have a chat about where you want to get to and how I can help.

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