Image by Martin Shovel / Creativity Works
In the course of a normal working day, I get through a hell of a lot of words. Some I write myself; others I read.
I’ve been stockpiling countless books and articles about the best way to communicate. Now I’m in ‘New Term Decluttering’ mode and you’ll benefit.
As I clear out my hard drive and desk, I’ll share any pearls of wisdom with you.
Be heard above the din.
Like this gem of a blog post. It comes from Martin Shovel at Creativity Works.
Martin is a communications consultant, writer and cartoonist. (That’s one of his characters, surrounded by menacing megaphones. You can see many more his wry creations on his twitter feed – @MartinShovel.)
In this article – How to be an outstanding communicator – he explains:
- why it takes a lot of courage to use simple language, especially in a commercial setting;
- why everyday words like ‘friend’ and ‘dog’ make an impact and their Latinate equivalents, ‘acquaintance’ and ‘canine’, leave you cold;
- how to get people to care about what you’re saying by ‘warming up’ your words.
I read this post two years ago and I still go back to it. Time for another helping. Enjoy.
And come back soon. There’s more where this came from.
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