Miranda Birch Media

Stories that change attitudes and reach new audiences

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Win that business. Write as you speak.

There is something infectiously uplifting when you talk to someone about why they love their work. That’s why I always look forward to interviewing clients. When they describe what they really care about, their energy is contagious – and I know I’ll leave the conversation feeling buoyed up. If I talked to you about why… Read more

Filed Under: Effective communication Tagged With: conversational style, how to tell your company story, writing tips for the web

Don’t dry up #1. Your next business event is a goldmine for content. Don’t miss out.

Miranda Birch Media

Enter the contentference! Whenever you’re setting up an event for your organisation – networking session, presentation, away-day or client conference – don’t just think of it as a ‘one-off’ in your calendar; here today, gone tomorrow. When a group of people who have an interest in your business gather together, it’s an ideal opportunity to… Read more

Filed Under: Creating web content Tagged With: coming up with blog ideas, conversational style, how to get testimonials, how to write regular blog posts, keep your blog going, using business events to generate content

Give your website a distinctive voice. Learn from the wireless. Part 2.

Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more

Filed Under: Writing for the web Tagged With: conversational style, get customers to listen, get your audience to listen, how to get testimonials, natural storytelling, reach new clients, writing tips for the web, writing web content

Give your website a distinctive voice. Learn from the wireless. Part 1.

Good as far as it goes but remember your listener is just one person. It was the late 80s. The World Wide Web was only a twinkle in Tim Berners-Lee‘s eye. I was writing scripts for various BBC radio presenters. It was an early lesson that I had to learn quickly. My experienced colleague continued:… Read more

Filed Under: Writing for the web Tagged With: address the reader, conversational style, get customers to listen, get your audience to listen, natural storytelling, reach new clients, stories in presentations, storytelling tips, writing tips for the web, writing web content

Get new insights about your business every week.

Pick My Brain for fresh ideas on how to talk and write about your work in a way that lands with your customers. Because 2021 marks my 10th business birthday, I’m also giving you a free Successful Zoom Recording Checklist, to help you get great testimonials from your best clients.

 


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    • Win that business. Write as you speak.

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