Miranda Birch Media

Stories that change attitudes and reach new audiences

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Give your track record the credit it deserves. Go back to the real beginning.

People assume that they began their career when they got their first professional qualification and had a certificate to prove it. I’ve interviewed many entrepreneurs and company founders and I think their working lives start much earlier than that. Toddler? Teenager? Trainee? When did your expertise emerge? Pick a skill that you use in your… Read more

Filed Under: Story branding, Storybranding Tagged With: entrepreneurial creativity, personal stories in business, stories about business ethos, stories about entrepreneurs, story branding

The creative and uncluttered brain. How your brand reflects your personality. A story about Darren Fell, Co-founder and CEO at Crunch.

    In his LinkedIn profile, Darren Fell (pictured left) describes himself as a ‘disruptor’. He likes doing new things. When he does, he sometimes shakes things up. So when he became disgruntled with the hit-and-miss performance of a couple of accountants he decided to do something about it. (And I don’t just mean switching.)… Read more

Filed Under: Story branding Tagged With: entrepreneurial creativity, human interest, professional service case studies, start-ups scaling up, stories about entrepreneurs, stories about scaling up, stories behind professional services

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