If your audience is sceptical, tell the story behind your product. Why and how you’ve gone to such lengths to develop it. This is the story of the ODC. An insightful profiling tool that takes 10 minutes to complete but took its creator, Willem de Jager, 15 years to perfect. “I was struggling with the… Read more
The fourth of July, flip flops and your first time – entrepreneurially speaking.
Remember those exciting, perhaps nerve-racking, entrepreneurial ‘firsts’? Your first pitch? Your first networking event? Your first employee? Remember the thoughts before you embarked on those ‘firsts’? Perhaps they went along the lines of, “How the hell do you do this? How do you do that?” That’s the sort of thing Rob Forkan was saying to… Read more
Brilliant Storytelling. Be Yourself
Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more
DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.
Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more