Miranda Birch Media

Stories that change attitudes and reach new audiences

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Starting up, scaling up and the art of sacking yourself

Cocoa Loco logo (organic) | Business growth story

Cocoa Loco started when Sarah Payne took a career break from her computer programming job to look after her children. She discovered that she was very good at making brownies. They were always in great demand when she went round to her friends’ houses. So one day she said to her husband Rory, “I’m going… Read more

Filed Under: Business growth Tagged With: behaviour change, business growth, inspirational business, personal stories in business, stories about entrepreneurs

Why you must look your dog (or boss) in the eye and say “I’m outta here”.

Could one of these be you in 2018? You’re thinking of giving up the 9-to-5 to work for yourself You’re already running your business from home and want to grow If so, you need moral support and inspiration. People around you who’ve been there, get it and want to share what they have learned so… Read more

Filed Under: business support Tagged With: co-working, high-growth start-ups, inspirational business, stories about entrepreneurs

Do words fail your business? Let me help.

Miranda Birch Media

I use the word ‘interview’ a lot to describe what I do. But I wish I didn’t. I wish someone could come up with a new word because ‘interview’ is so loaded. Do you have a similar problem? Mention your profession – accountant, builder, coach – and you see your networking companion glaze over. Or… Read more

Filed Under: Effective communication Tagged With: content marketing, stories about entrepreneurs, storytelling tips

Do the stories you tell yourself set you back at work?

It’s not fair. However senior or successful you are, a version of that phrase has probably flitted through your mind at some point. How did you react to that feeling of being thwarted or overlooked? Perhaps it sapped your enthusiasm. Or, as Ishreen puts it, you might have had an “I’ll show them” moment and… Read more

Filed Under: Story branding Tagged With: human interest, personal stories in business, stories about entrepreneurs

A judgement call that makes or breaks your business?

Miranda Birch Media

This is how I made mine – and why I’m looking forward to chairing the Difficult decisions and how you make them discussion at the Brighton Summit. When I left the BBC, I had a romantic idea of being a ‘portfolio’ worker. Someone who would offer a range of services, based on my broadcasting background…. Read more

Filed Under: Story branding Tagged With: personal stories in business, stories about entrepreneurs, stories about scaling up

How do you measure business success? It’s the emotion, stupid.

(With apologies to James Carville, Clinton’s campaign strategist.) I remember when I first started my business, I’d put on my best ‘brochure’ face when I went to networking events. When asked how my fledgling enterprise was doing, I’d give a stock answer, “Fine, thank you”. Normally my questioner would respond in kind, “Me too”. This… Read more

Filed Under: Story branding Tagged With: how to tell your company's story, personal stories in business, stories about entrepreneurs, stories about scaling up

Be clear about your company’s future. Tell your stages story.

Miranda Birch Media

When you’re running your own company it sometimes feels like you’re hacking your way through a jungle. You’re not quite sure where you are or what you will encounter next. It would be nice to have a scout who knows the route and could warn you about the low-hanging snake 500 metres ahead. Even though… Read more

Filed Under: Effective communication Tagged With: how businesses grow, personal stories in business, stories about entrepreneurs, stories about scaling up

Give your track record the credit it deserves. Go back to the real beginning.

People assume that they began their career when they got their first professional qualification and had a certificate to prove it. I’ve interviewed many entrepreneurs and company founders and I think their working lives start much earlier than that. Toddler? Teenager? Trainee? When did your expertise emerge? Pick a skill that you use in your… Read more

Filed Under: Story branding, Storybranding Tagged With: entrepreneurial creativity, personal stories in business, stories about business ethos, stories about entrepreneurs, story branding

How to start your blog post so that your reader stays with you.

Miranda Birch Media

“It drives my wife mad.” Your ears have pricked up, haven’t they? What exactly drives her mad? And why is the narrator being so open about it? Honesty and a hint of drama. You’re probably reading this because: you sense there is some sort of dilemma. You’re human and you want to get to the… Read more

Filed Under: Storytelling tips Tagged With: communicating so your audience listens, get your audience to listen, how to begin an article, how to start a blog post, stories about entrepreneurs

The creative and uncluttered brain. How your brand reflects your personality. A story about Darren Fell, Co-founder and CEO at Crunch.

    In his LinkedIn profile, Darren Fell (pictured left) describes himself as a ‘disruptor’. He likes doing new things. When he does, he sometimes shakes things up. So when he became disgruntled with the hit-and-miss performance of a couple of accountants he decided to do something about it. (And I don’t just mean switching.)… Read more

Filed Under: Story branding Tagged With: entrepreneurial creativity, human interest, professional service case studies, start-ups scaling up, stories about entrepreneurs, stories about scaling up, stories behind professional services

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