Miranda Birch Media

Stories that change attitudes and reach new audiences

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A judgement call that makes or breaks your business?

Miranda Birch Media

This is how I made mine – and why I’m looking forward to chairing the Difficult decisions and how you make them discussion at the Brighton Summit. When I left the BBC, I had a romantic idea of being a ‘portfolio’ worker. Someone who would offer a range of services, based on my broadcasting background…. Read more

Filed Under: Story branding Tagged With: personal stories in business, stories about entrepreneurs, stories about scaling up

How do you measure business success? It’s the emotion, stupid.

(With apologies to James Carville, Clinton’s campaign strategist.) I remember when I first started my business, I’d put on my best ‘brochure’ face when I went to networking events. When asked how my fledgling enterprise was doing, I’d give a stock answer, “Fine, thank you”. Normally my questioner would respond in kind, “Me too”. This… Read more

Filed Under: Story branding Tagged With: how to tell your company's story, personal stories in business, stories about entrepreneurs, stories about scaling up

Be clear about your company’s future. Tell your stages story.

Miranda Birch Media

When you’re running your own company it sometimes feels like you’re hacking your way through a jungle. You’re not quite sure where you are or what you will encounter next. It would be nice to have a scout who knows the route and could warn you about the low-hanging snake 500 metres ahead. Even though… Read more

Filed Under: Effective communication Tagged With: how businesses grow, personal stories in business, stories about entrepreneurs, stories about scaling up

Keep learning. The hallmark of great entrepreneurs. Are you one of them?

I’ve interviewed an eye watering range of business people over the years, in mainstream and niche sectors. The group that stands out is the one made of ‘Founder-MDs’ – the women and men who’ve forged their own businesses from ideas they’re committed to. They’ve had gut-wrenching moments along the way, sometimes when an idea hits… Read more

Filed Under: Story branding Tagged With: back stories, background stories about entrepreneurs, how businesses grow, inspirational business, inspirational business woman, inspirational stories, personal stories in business, stories about scaling up, women in business

The creative and uncluttered brain. How your brand reflects your personality. A story about Darren Fell, Co-founder and CEO at Crunch.

    In his LinkedIn profile, Darren Fell (pictured left) describes himself as a ‘disruptor’. He likes doing new things. When he does, he sometimes shakes things up. So when he became disgruntled with the hit-and-miss performance of a couple of accountants he decided to do something about it. (And I don’t just mean switching.)… Read more

Filed Under: Story branding Tagged With: entrepreneurial creativity, human interest, professional service case studies, start-ups scaling up, stories about entrepreneurs, stories about scaling up, stories behind professional services

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