These are extracts from interviews I have done. They have stayed with me for different reasons. I’ll share those reasons now, so they help you make your company more memorable.
Rob Forkan set up Gandys with his brother Paul, after his parents died in the 2004 Boxing Day Tsunami. When I interviewed him at the Brighton Summit he kept the audience spellbound – not only because of the drama of his family story (watch below) but also because of the candid way in which he spoke:.
Rob’s vivid stories made a big impact on the audience. Here he talks about the early days with his brother Paul, in a small flat in Brixton:
Like many sectors, HR has its fair share of jargon. Terms such as ‘employee engagement’often lose their power because they are so overused.
Kelly Swingler is the founder of Chrysalis Consulting.
She is ‘ripping up the rule book’ to change HR. As far as I can tell, she’s ripping up the HR dictionary too – in a good, vivid, memorable way.
Listen to her translation of ‘engagement’:
Did you notice how the word ‘engage’ came right at the end, after the description about Monday to Friday?
The order in which you write or say things is crucial. Put the bit that will grab people’s attention first. That’s what Kelly did and that’s why her words have stayed with me for months.