One of the best ways to explain why your business is valuable is to get someone else to do it for you. Someone who can do it better than you. They’re not necessarily a better communicator than you, but they will have the edge over you because of who they … Read more »
Miranda Birch Media
Stories that change attitudes and reach new audiences
Be better understood
To buy into your company, people must understand it properly.
They must grasp how your knowledge and products help them and also get a sense of the purpose that drives your business. The mission that gets your team up in the morning and goes well beyond money.
When people really get you, they become loyal clients, investors and team members.
How I work
I interview the people who will help your company to grow. Your customers, investors and staff.
I extract the bits that will land most powerfully with your target audiences. The bits about your ‘why’ and your values. Clients call these the ‘nuggets’, ‘gems’ and ‘gold’.
When I unearth them and write them up into narratives, your marketing becomes even more effective.
Who I work with
I work with leaders who want to grow their businesses so they can leave a legacy they’re proud of.
They turn over between 1 and 10 million and they’re impatient. If people understood them better, they’d make a bigger impact, faster.
Conventional marketing has got them a good part of the way, but the missing bit makes a deeper, longer lasting impression. That’s what I do.
What you get
More influence as a leader: my interviews clear your head and give you new perspectives on your company’s value and the values behind it.
Those insights mean you’ll always do your business justice when you talk about it.
Consistent and compelling content: I work with your team so that the key messages we’ve uncovered run like a thread of steel through everything we produce: films, podcasts and articles.
Whenever a prospect comes across your company, they’ll understand what your business stands for as well as what it does. Nothing is lost in translation.
Every bit of content is in line with what you care about and proves you are as good as you say you are.
Make more impact
When clients, investors or staff describe why your company matters to them, they become amazing ambassadors for your business.
To be at their best and do your company proud, they just need to feel at ease.
To be at their best and do your company proud, they just need to feel at ease.
This film, with Rob Forkan of Gandys Flip Flops, shows how my interviewing style helps speakers to relax:
I’d love to create compelling testimonial stories for your business, on film, in audio or articles. (It doesn't have to be a live event!)
Why clients ask me back
In me you have an experienced facilitator-interviewer-strategist, rolled into one. As your company grows, I adapt. I can produce films, podcasts and articles for you or I can share my broadcasting experience to help your teams plan and create their own, all underpinned by the core messaging (‘nuggets’) I uncover in my interviews.
Either way, you’ll make the most of my knowledge when we work together long term. House of Colour is one example, as you’ll see in the film above.
Get ideas from my blog
Interviewing Sir David Attenborough. (Obama was my warm up act. No pressure…)
In 2016 I was lucky enough to talk to Sir David about his brother, Lord (Richard) Attenborough, for the University of Sussex. Richard Attenborough was an Oscar-winning director and versatile actor who appeared in more than a hundred films. Perhaps less … Read more »
Pick My Brain
My weekly email series helps you, and your team, to make more of an impact by thinking, writing and talking about your company in fresh ways.
You won’t find what I send you anywhere else. I’ve selected these nuggets exclusively for you, drawing on 25 years of broadcasting, interviewing and facilitating.
Enjoy them over a cup of tea, knowing you’re doing your business good at the same time.
“If you want to learn about new ways to reach your audience, take a look. #PickMyBrain is always full of great tips and advice.” @Kelly_Swingler
My story
I admit it. I’m absurdly happy when I interview a company and uncover new angles to its story. You’ll see why in the film above.
When you tell the story of how you began in business, it brings to life your dedication to your work. That’s attractive to the people you want to reach: your staff, customers or the wider world.
But your best stories are often hidden from view.
Why?
Because all too often you and your colleagues take your achievements for granted.
