Why people ask me back
These stories show how my interviews help businesses from all sectors to communicate more effectively and attract the customers, staff and investors they need.
This company uses its deep expertise of colour analysis and style to boost the confidence and impact of its clients in the UK and US.
In the last 5 years I’ve worked alongside House of Colour in different ways. Initially, I interviewed its directors to bring the company’s values to life:
I’ve also interviewed 40 House of Colour image consultants on camera, who’ve since become brilliant ambassadors for the company:
As the company’s content mentor, I produced articles that complement the vlogs and blog posts created in-house. Regular content is no longer a ‘chore’. It’s something to look forward to:
A global business, it develops, manufactures and distributes advanced refractories to a range of sectors, including steel, superalloys, glass and cement:
Miranda’s articles give a better overall professional feel for our company. The case studies she has written give us leverage when we are talking to existing or new customers about a similar product or installation. Having articles which are well written and well constructed add weight to the conversation and argument that we are serious about our sector and a highly professional company which does what it says it will.
Gary Hateley, Sales Director, Anderman Industrial Ceramics.
Mark Cribb owns a small group of independent restaurants, boutique hotel and gifting website.
As Urban Guild’s founder and MD, Mark’s story underpins everything his company does, differentiating his venues from thousands of other hospitality businesses:
His story also makes internal communications more effective:
I’ve also worked with Mark to create a calendar of great ideas for his Humans Of Hospitality podcast. It means he can produce high-quality programmes regularly and enjoyably, spreading the word about his bigger vision:
Cliff Lay’s payments and marketing agencies work with veterinary practices across the UK, helping them to build their business through pet health plans:
Vincent is arguably the country’s leading expert in the conservation and restoration of architectural woodwork. His clients include Kensington Palace and Auckland Castle. I worked with Vincent to draw out the passion behind his company, so that key pages on his website reflect his personality and his dedication:
The brief was to raise our profile, get people excited and to say, “Look how special this work is”. Very, very quickly Miranda actually started thinking in the same way as me. She has this ability to really connect with individuals, literally going into their headspace and saying, “Okay, this is what I think we can do”. I haven’t met many people who can do that.
She has taken my passion and now she is passionate about the subject and believes in it. And all of a sudden, the website is an extension of my thoughts. The writing has started to point more towards me than the company. And that is really, really good.
Miranda is very thorough in what she does. That gives people a lot of confidence in her professional approach. She makes people feel that they can trust her, because she gives them feedback at every stage. So she keeps people confident about being interviewed and that confidence helps them to express better what they are doing. And the way she shapes and expresses the interview makes it read like an engaging story – rather than a piece of copy. And to do that, Miranda has to dive deep. There’s no shortcut.
Ron Tanner, Leadership Growth Trainer at Shirlaws
Miranda’s able able to respond quickly to complex briefs and deliver an accessible communication offer in a style the audience needs.
She has an ethos of tight and high quality programme management. She ensures outcomes remain in sight and that, in conversation with the commissioner and users, projects adapt in response to the reality of day to day planning.
I would certainly work with Miranda again”
Ivan Rudd, Public Health Specialist, Kent County Council. Six Ways to Wellbeing Campaign
Miranda interviewed me for a Lunch event run by the Brighton and Hove Chamber of Commerce. She made a daunting experience seem easy – and almost enjoyable!
Her preparation was first class. Firstly downloading enough salient information from me to make the talk flow. Then feeding the information back to me in a format that meant that I knew in advance the directions of the questions – so there was no need to worry about an unforeseen question.
After the event I received a lot of positive feedback which was largely down to the professional and engaging manner of Miranda’s interview process and technique.
Miranda is a joy to work with. She combines consummate professionalism with a human touch to get the very best out of people. Her thorough preparation and planning ensures that she gives interviewees an opportunity to talk about what they know with confidence without compromising her own well-honed sense of what works for audiences. And she is brilliant at bringing out people’s stories, thoughts and ideas in a way that conveys not just their enthusiasm, but the reasons why what they are doing is important.
Jacqui Bealing, Senior Media Relations Manager, University of Sussex.