Miranda Birch Media

Stories that change attitudes and reach new audiences

Honestly speaking, this is how to tell your business story.

I first met Nikki Gatenby (above) when I was chairing a discussion about high growth companies. She was a great panelist, energetically fluent about how she had grown her SEO and search marketing agency Propellernet. She’s done it by focusing steadfastly on the wellbeing of her team and their sense of purpose – “to make… Read more

Sabio MI: wisdom grown from hands-on experience and hundreds of conversations.

My conversation with Martin Irisarri made me think about the different kinds of knowledge you absorb during your career. His story might make you see your own expertise with fresh eyes and how you come across when you talk about it to customers. Martin Irisarri (pictured above with his wife and fellow director, Sarah) is… Read more

Stories that do your business a big favour.

Let me tell you a story. When Mark (pictured above, juggling pineapples) was 21 he went on a big adventure. He travelled the world for two years, getting lost in the rich colours, sounds and smells of Asia, Australasia and the Caribbean. He returned with vivid memories of remote villages, expansive beaches and magical moments… Read more

Be understood the first time. Use DIY.

This is not about losing yourself amongst the aisles of B&Q and Homebase. (Oh, the horror.) This is about using drawings to make your message clearly understood and memorable, the first time round. That’s what I said. The first time round.   Imagine never having to repeat yourself because your colleagues or your clients get… Read more

Starting up, scaling up and the art of sacking yourself

Cocoa Loco started when Sarah Payne took a career break from her computer programming job to look after her children. She discovered that she was very good at making brownies. They were always in great demand when she went round to her friends’ houses. So one day she said to her husband Rory, “I’m going… Read more

Why we must kill the word ‘co-working’. This gem of a space deserves so much better. So do you.

(And if you are looking for a place within easy reach of London and the South East, read on.) Yes, I’m being harsh, but for good reason. Becoming an entrepreneur is an education in itself. It’s possibly the most demanding qualification you’ll ever go for. So you need a space that helps you, and your… Read more

Why you must look your dog (or boss) in the eye and say “I’m outta here”.

Could one of these be you in 2018? You’re thinking of giving up the 9-to-5 to work for yourself You’re already running your business from home and want to grow If so, you need moral support and inspiration. People around you who’ve been there, get it and want to share what they have learned so… Read more

How to find new angles to your story – and get new clients.

Yes, your prospects are busy. So how do you get their attention? One way is to keep writing content. Even if they’re too busy to look at your first 3 blog posts, they might have 5 minutes for the fourth. Another way is to find different angles to the issue you’re tackling. One of them… Read more