As business owners, we all know how important testimonials are. Having a third party say something positive about what you do, proves to prospects you are up to the job. Before Covid came along, we were already living in a world of customer commentary, with sites like Trustpilot and TripAdvisor. As more of us… Read more
Company values. Are they a match for you?
Company values are difficult things. Distilling a set of guiding principles down to a few words often squeezes the meaning out of them. That’s why I love talking to business leaders about what drives them and what they stand for. During these conversations their values are fleshed out by the stories they tell. After that,… Read more
Is your firm an osteopath in disguise? (Perhaps it should be.)
I saw an osteopath for the first time in the mid-1990s. Even though it was more than 20 years ago, I still remember feeling amazed that he was bothering to spend so much time finding out about my general well-being. Not just about my specific back pain, but about my lifestyle. What I found rewarding at work…. Read more
You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
The good news is, there’s a simple way to avoid this trap and improve company culture and bottom line while you’re at it. How often does a product or service sabotage itself because of the way it’s delivered to you? Quite a lot, when you stop to think about it. I stopped to think about… Read more
Win that business. Write as you speak.
There is something infectiously uplifting when you talk to someone about why they love their work. That’s why I always look forward to interviewing clients. When they describe what they really care about, their energy is contagious – and I know I’ll leave the conversation feeling buoyed up. If I talked to you about why… Read more
Have you told your ‘before’ and ‘after’ stories yet?
Do you ever ask clients what life was like before you came along? Not only in relation to your specific service or product, but their business life generally: What is driving them to do what they do? Where do they want to take their company longer term? What is getting in the way of their… Read more
Honestly speaking, this is how to tell your business story.
I first met Nikki Gatenby (above) when I was chairing a discussion about high growth companies. She was a great panelist, energetically fluent about how she had grown her SEO and search marketing agency Propellernet. She’s done it by focusing steadfastly on the wellbeing of her team and their sense of purpose – “to make… Read more
Sabio MI: wisdom grown from hands-on experience and hundreds of conversations.
My conversation with Martin Irisarri made me think about the different kinds of knowledge you absorb during your career. His story might make you see your own expertise with fresh eyes and how you come across when you talk about it to customers. Martin Irisarri (pictured above with his wife and fellow director, Sarah) is… Read more
Stories that do your business a big favour.
Let me tell you a story. When Mark (pictured above, juggling pineapples) was 21 he went on a big adventure. He travelled the world for two years, getting lost in the rich colours, sounds and smells of Asia, Australasia and the Caribbean. He returned with vivid memories of remote villages, expansive beaches and magical moments… Read more
Delegate your story to people who tell it better
One of the best ways to explain why your business is valuable is to get someone else to do it for you. Someone who can do it better than you. They’re not necessarily a better communicator than you, but they will have the edge over you because of who they are. That someone is your… Read more
- 1
- 2
- 3
- …
- 8
- Next Page »
