Miranda Birch Media

Stories that change attitudes and reach new audiences

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Win that business. Write as you speak.

There is something infectiously uplifting when you talk to someone about why they love their work. That’s why I always look forward to interviewing clients. When they describe what they really care about, their energy is contagious – and I know I’ll leave the conversation feeling buoyed up. If I talked to you about why… Read more

Filed Under: Effective communication Tagged With: conversational style, how to tell your company story, writing tips for the web

Honestly speaking, this is how to tell your business story.

I first met Nikki Gatenby (above) when I was chairing a discussion about high growth companies. She was a great panelist, energetically fluent about how she had grown her SEO and search marketing agency Propellernet. She’s done it by focusing steadfastly on the wellbeing of her team and their sense of purpose – “to make… Read more

Filed Under: Effective communication Tagged With: get your audience to listen, how to tell your company story, personal stories in business

Sabio MI: wisdom grown from hands-on experience and hundreds of conversations.

My conversation with Martin Irisarri made me think about the different kinds of knowledge you absorb during your career. His story might make you see your own expertise with fresh eyes and how you come across when you talk about it to customers. Martin Irisarri (pictured above with his wife and fellow director, Sarah) is… Read more

Filed Under: Story branding Tagged With: how to tell your company story, personal stories in business, stories about business values

Recent posts

  • Get great testimonials, in 10 minutes. My course shows you how.
  • Company values. Are they a match for you?
  • Is your firm an osteopath in disguise? (Perhaps it should be.)
  • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
  • Win that business. Write as you speak.

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