I help your organisation to grow by:
- capturing the stories of your existing ideal clients and colleagues, using their insights and language to draw in more of the same
- finding the angle to your story that will land most powerfully with these target audiences and stays true to what you believe in – your ‘why’
- supporting you with online resources. The first of these – 10-Minute Testimonials – arrives in March 2021. Discover more here.
I do all this by recording interviews over Zoom. (When we are not in a pandemic, I also talk to people face to face.) How we use these interviews depends on your priorities. For example, you might want to:
Position yourself more clearly on your Home and About pages
When I synthesise my clients’ expertise and ethos into a concise summary, they often describe this process as ‘finding the nuggets’ and ‘joining the dots’. You’ll be able to see, and express, how the values that underpin your work translate into value for the people you work with. Once I convert those insights into new Home and About pages, your target audiences will buy into you more quickly:
“Having a story in a concise, clear way, as to why I am in business and what we stand for, has been helpful on numerous occasions. I think what is key is that a number of customers have read that story and that it comes across as authentic. They can read that I am genuinely in hospitality not for financial gain, but because I love the industry. It means they are more inclined to get in touch.” Mark Cribb, MD, Urban Guild case study.
Save time briefing branding agencies and website designers
If you are rebranding or updating your website, I can also turn this summary into a written or video brief for the agencies you are working with. Because it captures the drivers behind what you do, told in your voice, they will have what they need to get on with your project, saving you hours of meeting time.
Warm leads and convert prospects with great case studies
A short interview with one of your ideal clients will give you lots of material for testimonials and case studies. The quotes I get will land with your would-be customers because they’ll recognise themselves in the examples I find – expressed in the language they use, free from jargon:
“Both Jon and I worked in advertising and marketing agencies. I don’t think I’ve seen work from ad agencies that is as insightful as what Miranda is doing – genuinely. The quality of the language, the whole thing, it’s great.” Roy Barker and Jon Walton, Spike Insight case study.
Turn your colleagues and clients into advocates for your brand
I draw on my broadcasting experience to enable you or your team to become natural, engaging speakers in front of a laptop lens. Use these skills to create podcasts, vlogs and videos so that your target audience understands what you stand for and warms to you more quickly:
“Being trained by Miranda is a really safe and easy environment to do it because you get instant feedback, and you feel you’re well supported. And for the members of my team, who have very different personalities and skill sets, they all felt that too”. Sarah Norcross, Director, PET, Progress Educational Trust.
Prove you’re dominating your niche with high-quality content
As your organisation’s editorial strategist and mentor, I can help you produce thought leadership articles, podcasts and videos, that prove to your audience that you are as innovative and informed as you say you are:
“Having articles which are well-written and well-constructed add weight to the conversation and argument that we are serious about our sector and a highly professional company which does what it says it will.” Gary Hately, Sales Director, Anderman Industrial Ceramics.
How I work with you, depends on what your organisation needs most to grow. Let’s put a date in the diary to have a quick Zoom call and see how I can help.