Be better understood and attract more clients.
Step one: clarity.
My starting point is an interview. That is what helps you the most.
I interview the people who will help your business to grow – directors, customers and referrers.
Through these conversations, I give you new insights about your company. (The things your clients value most about you are often the very things you, and your team, overlook.)
Once we have talked, you’ll be clearer about what your messaging should be and how to express it better to new customers.
Step two: content.
These interviews also create a framework for the messages you want to share about your business. If your company needs it I can help you produce:
- a messaging document to highlight the themes that matter most to your customers, feeding into branding and PR work
- articles that flesh out the parts of your story that will resonate quickly with potential clients
- structures for live events that draw the audience in from the start and make you more memorable
- videos that bring the personality and ethos of your business to life in under two minutes.
If what you sell is subtle, complex or innovative, let me help you to be better understood. Email me now to set a time for a chat.
I look forward to it.
Miranda is very thorough in what she does. That gives people a lot of confidence in her professional approach. She makes people feel that they can trust her, because she gives them feedback at every stage. So she keeps people confident about being interviewed and that confidence helps them to express better what they are doing.
Ron Tanner, Leadership Growth Trainer at Shirlaws