Use my experience to your advantage.
My business is framed by my BBC background – 24 years of programme-making, including Woman’s Hour and Desert Island Discs on BBC Radio 4.
From the start, I’ve always loved finding the hidden gems in peoples’ business stories – what drives them, what keeps them going when things go wrong and where they want to get to. That sense of purpose that makes work truly rewarding.
When it comes to dedication, energy and vision, the companies I interview today are no different to the leading scientists and authors that appeared on Desert Island Discs.
They all have ‘why’ stories, which Simon Sinek rightly points out are so powerful. But often business owners don’t realise it. Or, if they do, they’re not sure how to articulate their ‘why’, so it lands with clients, investors and staff. That’s where my interviews will help:
Make the most of your company’s stories
I also enjoy extracting as much editorial value out of interviews as I can.
A sixty-minute conversation can give your team lots of ideas for articles, branding and marketing messages. That’s thanks to years of working in daily programmes, where every topic we covered on air was dissected for different angles. “Can it make a discussion? A phone-in? A trail for the continuity announcer?”
In 21st century commercial terms that translates into “Can it make an article (or three)? Quotes for testimonials? A company tagline?”
So if coming up with a weekly article fills your team with fear and loathing, I would love to help.