Use my experience to your advantage.
My business is framed by my BBC background – 24 years of programme-making, including Woman’s Hour and Desert Island Discs on BBC Radio 4.
From the start, I’ve always loved finding the hidden gems in peoples’ business stories – what drives them, what keeps them going when things go wrong and where they want to get to. That sense of purpose that makes work truly rewarding.
When it comes to dedication, energy and vision, the companies I interview today are no different to the leading scientists and authors that appeared on Desert Island Discs.
They all have ‘why’ stories, which Simon Sinek rightly points out are so powerful. But often business owners don’t realise it. Or, if they do, they’re not sure how to articulate their ‘why’, so it lands with clients, investors and staff. That’s where my interviews will help:
Make your stories work harder for you.
As your content mentor, I’ll also help you to get the most out of your interviews.
I know that a sixty-minute conversation will give your team lots of ideas for articles, podcasts, films, press releases and marketing messages.
I’m confident about this because of the two decades I spent working on daily and weekly programmes. Every topic we covered on air was dissected for different angles. “Can it make a discussion? A phone-in? A trail for the continuity announcer?”
In 21st century commercial terms that translates into “Can it make a series of articles? Quotes for testimonials? A video collection? A company tagline?”
I describe it as a ‘Virtuous Circle of Content’, where everything you create – film, podcast, social media post – is recycled to produce a new version on a new platform:
If coming up with regular content fills your team with trepidation, I would love to help – as I did with House of Colour:
