Miranda Birch Media

Stories that change attitudes and reach new audiences

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You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…

The good news is, there’s a simple way to avoid this trap and improve company culture and bottom line while you’re at it. How often does a product or service sabotage itself because of the way it’s delivered to you? Quite a lot, when you stop to think about it. I stopped to think about… Read more

Filed Under: Business growth Tagged With: communicating so your audience listens, reach new clients, stories about service users

Avoiding A&E. Sometimes it’s about the timing. (An Untold Story from the Young People’s Centre in Brighton.)

Of the current crop of news items about A&E, these words, from Professor Keith Willett of NHS England, have stayed with me: “We often see a sharp spike in emergency admissions at this time of year.” “We know that the majority of these are elderly people who have stored up a health problem at home… Read more

Filed Under: Raising awareness Tagged With: audio stories, case studies for referral agencies, examples of early intervention, promoting charities, promoting voluntary groups, raising awareness, stories about service users

An Untold Christmas Story.

Many charities never tell their stories. They don’t have the time. That’s why I enjoy supervising ‘Untold Stories’ at the University of Sussex. They’re first person accounts that bring to life the value of community and voluntary groups – as told by their volunteers and the people they work with. This Untold Story is about… Read more

Filed Under: PR and marketing Tagged With: human interest, promoting charities, promoting voluntary groups, promoting voluntary work, stories about service users, stories about volunteers, stories that give recognition

Powerful podcasts. Frontline stories that win you support.

Use podcasts to promote

If you’ve no budget or time for formal PR, there’s another way to raise your profile. Capture the first-hand experiences of the people you work with. Your colleagues, volunteers and people who use your services. Their personal stories will bring to life the value of your organisation. Personal stories might include: why a volunteer is… Read more

Filed Under: PR and marketing Tagged With: audio stories; promoting charities, content marketing, podcast stories, promoting voluntary groups, stories about service users, stories about volunteers

DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.

Frontline stories as adverts

Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more

Filed Under: PR and marketing; storytelling tips Tagged With: charity case studies, how to get testimonials, human interest, promoting charities, promoting voluntary groups, stories about service users, stories about volunteers

Recent posts

  • Get great testimonials, in 10 minutes. My course shows you how.
  • Company values. Are they a match for you?
  • Is your firm an osteopath in disguise? (Perhaps it should be.)
  • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
  • Win that business. Write as you speak.

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