Miranda Birch Media

Stories that change attitudes and reach new audiences

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Grow your reputation. Be distinctive. Be generous. An interview with SiteVisibility’s CEO Jason Woodford.

Your reputation. It’s crucial when you’re growing your business. We all know what happens when a good name takes a knock. (Need I say VW?) So how do you come to people’s notice in the first place – and stay on their radar? You need to linger in their minds for the right reasons. Not… Read more

Filed Under: PR and marketing Tagged With: audio stories, content marketing, keep your blog going, podcast stories, story branding, using business events to generate content

An Untold Christmas Story.

Many charities never tell their stories. They don’t have the time. That’s why I enjoy supervising ‘Untold Stories’ at the University of Sussex. They’re first person accounts that bring to life the value of community and voluntary groups – as told by their volunteers and the people they work with. This Untold Story is about… Read more

Filed Under: PR and marketing Tagged With: human interest, promoting charities, promoting voluntary groups, promoting voluntary work, stories about service users, stories about volunteers, stories that give recognition

Powerful podcasts. Frontline stories that win you support.

Use podcasts to promote

If you’ve no budget or time for formal PR, there’s another way to raise your profile. Capture the first-hand experiences of the people you work with. Your colleagues, volunteers and people who use your services. Their personal stories will bring to life the value of your organisation. Personal stories might include: why a volunteer is… Read more

Filed Under: PR and marketing Tagged With: audio stories; promoting charities, content marketing, podcast stories, promoting voluntary groups, stories about service users, stories about volunteers

Recent posts

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  • Win that business. Write as you speak.

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