Miranda Birch Media

Stories that change attitudes and reach new audiences

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It’s OK to get carried away. What I learned from my SiteVisibility interview.

Last week I was unnerved. I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around. It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark. Turning the tables…. Read more

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Give your track record the credit it deserves. Go back to the real beginning.

People assume that they began their career when they got their first professional qualification and had a certificate to prove it. I’ve interviewed many entrepreneurs and company founders and I think their working lives start much earlier than that. Toddler? Teenager? Trainee? When did your expertise emerge? Pick a skill that you use in your… Read more

Filed Under: Story branding, Storybranding Tagged With: entrepreneurial creativity, personal stories in business, stories about business ethos, stories about entrepreneurs, story branding

A chat that brings you clarity and lots of content.

Miranda Birch Media

I chat to people for a living. On the surface, it might look like any other business conversation. But underneath, the cogs of my brain are whirring madly. I call it ‘multi-thinking’. It keeps me on my toes and it gives you new insights about the value of your company and your work: My multi-thinking… Read more

Filed Under: Creating web content, Story branding Tagged With: brand messaging, human interest, inspirational business, interview format, story branding, video stories, vlog

Grow your reputation. Be distinctive. Be generous. An interview with SiteVisibility’s CEO Jason Woodford.

Your reputation. It’s crucial when you’re growing your business. We all know what happens when a good name takes a knock. (Need I say VW?) So how do you come to people’s notice in the first place – and stay on their radar? You need to linger in their minds for the right reasons. Not… Read more

Filed Under: PR and marketing Tagged With: audio stories, content marketing, keep your blog going, podcast stories, story branding, using business events to generate content

Brilliant Storytelling. Be Yourself

Power of natural storytelling

Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more

Filed Under: Storytelling tips Tagged With: human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

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