Last week I was unnerved.
I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around.
It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark.
Turning the tables.
I make my living out of interviewing people so it was a bit weird to be on the ‘other side’ of the fence – especially when I knew (quite a few) people would be listening.
Luckily, my interviewer, Andy White has a very approachable Skype manner. In a matter of minutes, I was off.
And I mean off. Like a whippet out of a starter gate.
When I listened back to the conversation, I could tell that Andy was trying to get a word in edgeways. But because I was talking about one of my favourite topics – entrepreneurs who have built up their own businesses – my sentences ran into each other.
I think at one moment I even forgot to breathe. I certainly forgot one of Andy’s questions, as it receded quickly into the distance.
Warm to your theme.
Just as I started to reprimand myself on being an out-of-control contributor, I remembered what I say to my clients:
When you warm to your topic – and explain why you love your business and your work – your audience will see that you care. You’re genuine.
And it still takes me by surprise that, after 25 years of helping people to pinpoint their own significance by telling their stories, I still get really excited when I am interviewing someone for the first time.
And, as my SiteVisibility podcast shows, I get just as animated when I am talking about people being interviewed.
So I have stopped remonstrating with myself. I can see now that getting carried away with my subject is not such a grievous sin after all. It shows I still love what I do and it’s OK to warm to my theme. (Although the occasional full stop wouldn’t go amiss. Sorry, Andy.)
Next stop: SiteVisibility.
If you want to hear more of Andy and get the latest information about SEO, digital and content marketing, then I’d subscribe to the Internet Marketing Podcast.
If you want to hear me forgetting to breathe, this is my edition.
And the moral of this tale? Be yourself and don’t worry too much if your business topic carries you away.
Enthusiasm is a good thing – even when it has no punctuation.