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It’s OK to get carried away. What I learned from my SiteVisibility interview.

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Last week I was unnerved.

I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around.

It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark.

Turning the tables.

I make my living out of interviewing people so it was a bit weird to be on the ‘other side’ of the fence – especially when I knew (quite a few) people would be listening.

Luckily, my interviewer, Andy White has a very approachable Skype manner. In a matter of minutes, I was off.

And I mean off.  Like a whippet out of a starter gate.

When I listened back to the conversation, I could tell that Andy was trying to get a word in edgeways.  But because I was talking about one of my favourite topics – entrepreneurs who have built up their own businesses – my sentences ran into each other.

I think at one moment I even forgot to breathe.  I certainly forgot one of Andy’s questions, as it receded quickly into the distance.

Warm to your theme.

Just as I started to reprimand myself on being an out-of-control contributor, I remembered what I say to my clients:

When you warm to your topic – and explain why you love your business and your work – your audience will see that you care. You’re genuine.

And it still takes me by surprise that, after 25 years of helping people to pinpoint their own significance by telling their stories, I still get really excited when I am interviewing someone for the first time.

And, as my SiteVisibility podcast shows, I get just as animated when I am talking about people being interviewed.

So I have stopped remonstrating with myself. I can see now that getting carried away with my subject is not such a grievous sin after all.  It shows I still love what I do and it’s OK to warm to my theme.  (Although the occasional full stop wouldn’t go amiss. Sorry, Andy.)

Next stop: SiteVisibility.

If you want to hear more of Andy and get the latest information about SEO, digital and content marketing, then I’d subscribe to the Internet Marketing Podcast.

If you want to hear me forgetting to breathe, this is my edition.

And the moral of this tale? Be yourself and don’t worry too much if your business topic carries you away.

Enthusiasm is a good thing – even when it has no punctuation.

Related posts:

  • Grow your reputation. Be distinctive. Be generous. An interview with SiteVisibility’s CEO Jason Woodford.
  • Brilliant Storytelling. Be Yourself
  • Be a knock-out success with your audience. (When being weak is a strength.)
  • Give your track record the credit it deserves. Go back to the real beginning.

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Miranda Birch

About Miranda at Miranda Birch Media: your marketing will make a deeper impression once I interview the people who will help your organisation to grow: leaders, clients, volunteers and staff. From these conversations I unearth the themes (clients call them ‘nuggets’) that will land most powerfully with your target audiences. As your content mentor, I’ll also help you turn these nuggets into client case studies, About and Home pages, thought-leadership articles and other content that will prove you’re as good as you say you are.

One last thing… There’s another ‘Miranda Birch’ out there, who writes books about ‘dominance and submission’. This is not me and has nothing to do with my company Miranda Birch Media. I’d love you to dominate your niche, but not in the way she means! Email me now and we can have a chat about where you want to get to and how I can help.

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