Miranda Birch Media

Stories that change attitudes and reach new audiences

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Be a knock-out success with your audience. (When being weak is a strength.)

Does anyone have a question? It’s a question speakers routinely ask at the end of any session. In my experience, it kills the conversation. An irony, because it’s designed to do the opposite. And I understand that. When I go to conferences, I never want to speak up first. It takes me back to the… Read more

Filed Under: Effective communication Tagged With: challenging received wisdom, how to tell your company's story, human interest, natural storytelling, personal stories in business, stories at live events, stories in presentations, Stories that change minds, storytelling tips

It’s OK to get carried away. What I learned from my SiteVisibility interview.

Last week I was unnerved. I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around. It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark. Turning the tables…. Read more

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Yes, images can speak a thousand words. But you need the right photographer.

They’re used to being parachuted into any situation. They size it up in seconds and take shots that quickly capture the story. There’s no fuss. There’s no wavering. Blink and you’ll miss them – although they miss nothing, of course. Reading this back, I make them sound like a creative version of the SAS. And… Read more

Filed Under: Visual stories Tagged With: natural storytelling, photographic stories, photography at live events, stories in pictures, visual imagery, vivid photo stories

Give your website a distinctive voice. Learn from the wireless. Part 2.

Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more

Filed Under: Writing for the web Tagged With: conversational style, get customers to listen, get your audience to listen, how to get testimonials, natural storytelling, reach new clients, writing tips for the web, writing web content

Give your website a distinctive voice. Learn from the wireless. Part 1.

Good as far as it goes but remember your listener is just one person. It was the late 80s. The World Wide Web was only a twinkle in Tim Berners-Lee‘s eye. I was writing scripts for various BBC radio presenters. It was an early lesson that I had to learn quickly. My experienced colleague continued:… Read more

Filed Under: Writing for the web Tagged With: address the reader, conversational style, get customers to listen, get your audience to listen, natural storytelling, reach new clients, stories in presentations, storytelling tips, writing tips for the web, writing web content

Brilliant Storytelling. Be Yourself

Power of natural storytelling

Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more

Filed Under: Storytelling tips Tagged With: human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Recent posts

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  • Win that business. Write as you speak.

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