As business owners, we all know how important testimonials are. Having a third party say something positive about what you do, proves to prospects you are up to the job. Before Covid came along, we were already living in a world of customer commentary, with sites like Trustpilot and TripAdvisor. As more of us… Read more
Don’t dry up #1. Your next business event is a goldmine for content. Don’t miss out.
Enter the contentference! Whenever you’re setting up an event for your organisation – networking session, presentation, away-day or client conference – don’t just think of it as a ‘one-off’ in your calendar; here today, gone tomorrow. When a group of people who have an interest in your business gather together, it’s an ideal opportunity to… Read more
Give your website a distinctive voice. Learn from the wireless. Part 2.
Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more
DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.
Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more
