Miranda Birch Media

Stories that change attitudes and reach new audiences

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Get great testimonials, in 10 minutes. My new course shows you how.

  As business owners, we all know how important testimonials are. Having a third party say something positive about what you do, proves to prospects you are up to the job. Before Covid came along, we were already living in a world of customer commentary, with sites like Trustpilot and TripAdvisor. As more of us… Read more

Filed Under: Case Study, Purpose stories Tagged With: how to get testimonials

Don’t dry up #1. Your next business event is a goldmine for content. Don’t miss out.

Miranda Birch Media

Enter the contentference! Whenever you’re setting up an event for your organisation – networking session, presentation, away-day or client conference – don’t just think of it as a ‘one-off’ in your calendar; here today, gone tomorrow. When a group of people who have an interest in your business gather together, it’s an ideal opportunity to… Read more

Filed Under: Creating web content Tagged With: coming up with blog ideas, conversational style, how to get testimonials, how to write regular blog posts, keep your blog going, using business events to generate content

Give your website a distinctive voice. Learn from the wireless. Part 2.

Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more

Filed Under: Writing for the web Tagged With: conversational style, get customers to listen, get your audience to listen, how to get testimonials, natural storytelling, reach new clients, writing tips for the web, writing web content

DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.

Frontline stories as adverts

Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more

Filed Under: PR and marketing; storytelling tips Tagged With: charity case studies, how to get testimonials, human interest, promoting charities, promoting voluntary groups, stories about service users, stories about volunteers

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