Miranda Birch Media

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Stuck for ideas? Get a move on!

Miranda Birch Media

It’s a cliché, isn’t it? All the best ideas come to you when you’re walking the dog or unloading the dishwasher or in the shower. Anywhere but where you’re meant to be – sitting in front of your computer, being eyeballed by Google. Why is it that when people leave their desks and take a… Read more

Filed Under: Creating web content Tagged With: coming up with blog ideas, how to be more creative, how to write regular blog posts, keep your blog going

How do you show your company’s best side?

Create a visual library that tells your business story. (Not everyone else’s). I issued an intruder alert in my last blog post. I’m not scaremongering, but have a group of strangers gate-crashed your website and your social media? By strangers, I mean the people who crop up in stock business images. Presentable and well turned… Read more

Filed Under: Creating web content, Story branding Tagged With: best images for your blog, creating new content, how to create new content, how to write regular blog posts, keep your blog going, keep your newsletter going, personal stories in business, photographic stories, stories in pictures

Don’t dry up #8. Stop. A short break makes you more creative in the long run.

If you, or your team, are into productivity, you might have used the Pomodoro Technique. You split your work into 25 minute chunks – ‘Pomodoros’ – and each of those chunks are separated by 5 minute breaks. Those 5 minutes are short enough to refresh you, without interrupting the flow of what you’ve been doing… Read more

Filed Under: Creating web content Tagged With: be more productive, how to be more creative, how to create new content, how to write regular blog posts, keep your blog going

Don’t dry up #7. Think glorified tweets.

A former President (I am binge-watching House of Cards, so I like writing sentences with the word “president” in them) once made a fleeting remark to me: Write some of your blog posts as if they were glorified tweets. The former president in question is Julia Chanteray, founder and MD of The Joy of Business,… Read more

Filed Under: Creating web content Tagged With: how to create new content, how to write regular blog posts, keep your blog going, Tweet-sized blog posts

Don’t dry up #6. Put your home grown content in the spotlight.

In past ‘Don’t dry up’ posts I’ve focussed on how you, and your content team, can avoid content ‘famine’ – from swapping ideas with business contacts to making the most of your leftovers. Co-publish your content. This post is about how to get maximum exposure for the content you produce. Sharing it through social channels… Read more

Filed Under: Collaborating on content Tagged With: how to create new content, how to guest blog, how to write regular blog posts, keep your blog going, keep your newsletter going

Don’t dry up #5. What to do when you have no ideas.

If you’re still catching up after the festive holiday and your business blog is looking whiskery, consider asking a contact to write a piece for you – as a guest. Traditional media do a lot of guest editing and article swapping in that no man’s land between Christmas and the New Year – the very… Read more

Filed Under: Creating web content Tagged With: be my guest blogger, creating new content, guest blogging, how to write regular blog posts, keep your blog going, keep your newsletter going

Don’t dry up #4: reminisce and recycle your highlights from last year.

When I worked for the BBC, we’d worry about how to cover recurring stories. How can you tackle Christmas in a new way? What’s the fresh angle on New Year resolutions? Is there a different perspective to Year End? I now specialise in content production for companies – unearthing the stories that demonstrate why they’re… Read more

Filed Under: Creating web content Tagged With: creating new content, how to recycle your blog posts, how to write regular blog posts, keep your blog going, keep your newsletter going, recycle content cleverly

Don’t dry up #3. Content saved from the cutting room floor.

If you make a film about your business, it’s an investment in time, money and nerves. And because web viewers are an impatient lot (myself included) most promotional videos are short and to the point. So much of what you film hits the cutting room floor. It’s never seen again. Great for internal and external… Read more

Filed Under: Creating web content Tagged With: creating new content, great content from rubbish, how to write regular blog posts, keep your blog going, keep your newsletter going, video stories

Don’t dry up #2. Use national days, weeks and months for content ideas.

In ‘Go sober for October’ I began looking at different ways to keep the content on your company website fresh. Way #1: make the most of any events your organisation is planning. Workshops, talks, conferences, away days. They’re fertile ground for home grown content. Awareness campaigns help. Way #2: keep across the national and international… Read more

Filed Under: Creating web content Tagged With: articles from awareness weeks, creating new content, how to write regular blog posts, inspirational stories, keep your blog going, personal stories in business

Grow your reputation. Be distinctive. Be generous. An interview with SiteVisibility’s CEO Jason Woodford.

Your reputation. It’s crucial when you’re growing your business. We all know what happens when a good name takes a knock. (Need I say VW?) So how do you come to people’s notice in the first place – and stay on their radar? You need to linger in their minds for the right reasons. Not… Read more

Filed Under: PR and marketing Tagged With: audio stories, content marketing, keep your blog going, podcast stories, story branding, using business events to generate content

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