Create a visual library that tells your business story. (Not everyone else’s). I issued an intruder alert in my last blog post. I’m not scaremongering, but have a group of strangers gate-crashed your website and your social media? By strangers, I mean the people who crop up in stock business images. Presentable and well turned… Read more
Don’t dry up #6. Put your home grown content in the spotlight.
In past ‘Don’t dry up’ posts I’ve focussed on how you, and your content team, can avoid content ‘famine’ – from swapping ideas with business contacts to making the most of your leftovers. Co-publish your content. This post is about how to get maximum exposure for the content you produce. Sharing it through social channels… Read more
Don’t dry up #5. What to do when you have no ideas.
If you’re still catching up after the festive holiday and your business blog is looking whiskery, consider asking a contact to write a piece for you – as a guest. Traditional media do a lot of guest editing and article swapping in that no man’s land between Christmas and the New Year – the very… Read more
Don’t dry up #4: reminisce and recycle your highlights from last year.
When I worked for the BBC, we’d worry about how to cover recurring stories. How can you tackle Christmas in a new way? What’s the fresh angle on New Year resolutions? Is there a different perspective to Year End? I now specialise in content production for companies – unearthing the stories that demonstrate why they’re… Read more
Don’t dry up #3. Content saved from the cutting room floor.
If you make a film about your business, it’s an investment in time, money and nerves. And because web viewers are an impatient lot (myself included) most promotional videos are short and to the point. So much of what you film hits the cutting room floor. It’s never seen again. Great for internal and external… Read more
