Create a visual library that tells your business story. (Not everyone else’s). I issued an intruder alert in my last blog post. I’m not scaremongering, but have a group of strangers gate-crashed your website and your social media? By strangers, I mean the people who crop up in stock business images. Presentable and well turned… Read more
Don’t dry up #8. Stop. A short break makes you more creative in the long run.
If you, or your team, are into productivity, you might have used the Pomodoro Technique. You split your work into 25 minute chunks – ‘Pomodoros’ – and each of those chunks are separated by 5 minute breaks. Those 5 minutes are short enough to refresh you, without interrupting the flow of what you’ve been doing… Read more
Don’t dry up #7. Think glorified tweets.
A former President (I am binge-watching House of Cards, so I like writing sentences with the word “president” in them) once made a fleeting remark to me: Write some of your blog posts as if they were glorified tweets. The former president in question is Julia Chanteray, founder and MD of The Joy of Business,… Read more
Don’t dry up #6. Put your home grown content in the spotlight.
In past ‘Don’t dry up’ posts I’ve focussed on how you, and your content team, can avoid content ‘famine’ – from swapping ideas with business contacts to making the most of your leftovers. Co-publish your content. This post is about how to get maximum exposure for the content you produce. Sharing it through social channels… Read more
