Miranda Birch Media

Stories that change attitudes and reach new audiences

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It’s OK to get carried away. What I learned from my SiteVisibility interview.

Last week I was unnerved. I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around. It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark. Turning the tables…. Read more

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Speed storytelling: a confidence boost for your team; compelling content for your company website.

As a BBC radio producer I loved – and yes, sometimes loathed – the adrenalin rush of being in a live studio. Guest speakers often asked, “Is there a delay button, if I say something wrong?” No. There’s no safety net. And I think the interviews benefit from it. There’s a nervous energy to live… Read more

Filed Under: Creating web content Tagged With: creating new content, how to write regular blog posts, using business events to generate content, video stories, video stories at speed

Don’t dry up #3. Content saved from the cutting room floor.

If you make a film about your business, it’s an investment in time, money and nerves. And because web viewers are an impatient lot (myself included) most promotional videos are short and to the point. So much of what you film hits the cutting room floor. It’s never seen again. Great for internal and external… Read more

Filed Under: Creating web content Tagged With: creating new content, great content from rubbish, how to write regular blog posts, keep your blog going, keep your newsletter going, video stories

A chat that brings you clarity and lots of content.

Miranda Birch Media

I chat to people for a living. On the surface, it might look like any other business conversation. But underneath, the cogs of my brain are whirring madly. I call it ‘multi-thinking’. It keeps me on my toes and it gives you new insights about the value of your company and your work: My multi-thinking… Read more

Filed Under: Creating web content, Story branding Tagged With: brand messaging, human interest, inspirational business, interview format, story branding, video stories, vlog

Interviewing Sir David Attenborough. (Obama was my warm up act. No pressure…)

In 2016 I was lucky enough to talk to Sir David about his brother, Lord (Richard) Attenborough, for the University of Sussex. Richard Attenborough was an Oscar-winning director and versatile actor who appeared in more than a hundred films. Perhaps less well known is his long and fond association with the University of Sussex. It… Read more

Filed Under: Purpose stories, Storytelling tips Tagged With: human interest, inspirational speakers, new side to Attenborough, stories about celebrities, stories about famous people, stories in pictures, video stories

Wellbeing Stories

wheel

They raise awareness. They change behaviour. You feel better for it. As part of Kent County Council’s Six Ways to Wellbeing Campaign I’ve spent the last year recording people’s wellbeing stories. The Six Ways to Wellbeing are often fleeting things that we take for granted. Like saying hello to a colleague (‘connect’), opening the door… Read more

Filed Under: Raising awareness Tagged With: behaviour change, health promotion stories, promoting voluntary groups, stories about volunteers, stories that nudge, stories that raise awareness, video stories

Bookkeeping. It’s better than surfing.

Stories that change minds

(How I made my peace with numbers, thanks to a two minute story.) The stories told by my interviewees often change my own attitudes. And they do it in a matter of seconds. Sometimes it’s because of what they say; an arresting image or intriguing fact. Sometimes it’s how they say it; the feelings behind… Read more

Filed Under: Raising awareness Tagged With: challenging received wisdom, stories in sport, Stories that change minds, video stories, visual imagery

Brilliant Storytelling. Be Yourself

Power of natural storytelling

Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more

Filed Under: Storytelling tips Tagged With: human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

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