Miranda Birch Media

Stories that change attitudes and reach new audiences

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Change your mind about micro-businesses. They must get more credit.

I like working with people who turn my thinking on its head. And when I heard about this for the first time, I felt like kicking myself. It was so obvious. The idea comes from Darren Fell, Entrepreneur-from-Birth and award-winning CEO of Crunch Accounting. (Centre.) It’s simple. Micro-businesses are small and they make an enormous… Read more

Filed Under: Raising awareness Tagged With: challenging received wisdom, changing attitudes, reverse opinion, Stories that change minds

Be a knock-out success with your audience. (When being weak is a strength.)

Does anyone have a question? It’s a question speakers routinely ask at the end of any session. In my experience, it kills the conversation. An irony, because it’s designed to do the opposite. And I understand that. When I go to conferences, I never want to speak up first. It takes me back to the… Read more

Filed Under: Effective communication Tagged With: challenging received wisdom, how to tell your company's story, human interest, natural storytelling, personal stories in business, stories at live events, stories in presentations, Stories that change minds, storytelling tips

Get your company noticed. Bring a new perspective.

When you take an audience by surprise, you grab their attention. Challenging assumptions is a good way of getting your business noticed. A couple of caveats: be sincere in your opinions and, if they are particularly controversial, make sure you can back them up. Here’s an example of how a conversation gave me a new… Read more

Filed Under: Effective communication Tagged With: audio stories, be memorable, challenging received wisdom, how to write memorable copy, reverse opinion, stories in pictures, Stories that change minds, the five senses in stories, visual imagery, vivid storytelling

Bookkeeping. It’s better than surfing.

Stories that change minds

(How I made my peace with numbers, thanks to a two minute story.) The stories told by my interviewees often change my own attitudes. And they do it in a matter of seconds. Sometimes it’s because of what they say; an arresting image or intriguing fact. Sometimes it’s how they say it; the feelings behind… Read more

Filed Under: Raising awareness Tagged With: challenging received wisdom, stories in sport, Stories that change minds, video stories, visual imagery

Recent posts

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  • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…

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