When you take an audience by surprise, you grab their attention. Challenging assumptions is a good way of getting your business noticed. A couple of caveats: be sincere in your opinions and, if they are particularly controversial, make sure you can back them up. Here’s an example of how a conversation gave me a new… Read more
Snapshot stories. The Community Chef.
Every time I interview someone, I come away with a ‘snapshot story’. It’s a vivid mental image, created by their words and feelings. It can hang around in my head for weeks, even months. Snapshot stories make you memorable. So if you want a message to stay with your audience, try illustrating it with an… Read more
