I like working with people who turn my thinking on its head. And when I heard about this for the first time, I felt like kicking myself. It was so obvious. The idea comes from Darren Fell, Entrepreneur-from-Birth and award-winning CEO of Crunch Accounting. (Centre.) It’s simple. Micro-businesses are small and they make an enormous… Read more
Get your company noticed. Bring a new perspective.
When you take an audience by surprise, you grab their attention. Challenging assumptions is a good way of getting your business noticed. A couple of caveats: be sincere in your opinions and, if they are particularly controversial, make sure you can back them up. Here’s an example of how a conversation gave me a new… Read more
