Miranda Birch Media

Stories that change attitudes and reach new audiences

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Bookkeeping. It’s better than surfing.

Stories that change minds

(How I made my peace with numbers, thanks to a two minute story.)

The stories told by my interviewees often change my own attitudes. And they do it in a matter of seconds.

Sometimes it’s because of what they say; an arresting image or intriguing fact.

Sometimes it’s how they say it; the feelings behind the words.

In the case of my chat with Ron Tanner, Leadership Growth Trainer at Shirlaws, a global business coaching company, it was both.

Bondi Beach v Bookkeeping

Ron’s background spans chartered accounting and surfing. He paints a vivid picture; the rush you feel when you’re on the baord:

When you’re inside the wave, when it’s going over you, propelling you forward really fast, you feel like you are standing still. It’s a place where your mind disengages and relaxes because it doesn’t need to think. It’s like that when you’re skiing. You’re just operating in relation to what is coming towards you. Your mind doesn’t need to decide; it’s just responding. In fact, if you concentrate too hard, that’s when you fall off.

Bondi Beach – 8, Bookkeeping – 10

Then Ron turns to the world of numbers. For pure exhilaration, Australian surf is hard to beat. Then I think back to our conversation. I still remember the excitement in his voice when he describes the language of double-entry accounting:

There is a structure in business, in how we measure it, that we have all agreed to. It’s an incredible thing. When you think that worldwide, it’s a language we all adopt. It’s how we all express how our businesses are performing. We have dozens, hundreds of spoken languages, but the language of accounting, of business structure, is universal. I find that outstanding!

Ron’s descriptions made a lasting impression on me, as you’ll see in this film.

Tell your business story in a way that makes your audience sit up and reassess. If you’re not sure where to start, I’m happy to talk it through with you.

Call me on 07456 416 475 for an informal chat. Or send me an email.

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Filed Under: Raising awareness Tagged With: challenging received wisdom, stories in sport, Stories that change minds, video stories, visual imagery

Miranda Birch

About Miranda at Miranda Birch Media: your marketing will make a deeper impression once I interview the people who will help your organisation to grow: leaders, clients, volunteers and staff. From these conversations I unearth the themes (clients call them ‘nuggets’) that will land most powerfully with your target audiences. As your content mentor, I’ll also help you turn these nuggets into client case studies, About and Home pages, thought-leadership articles and other content that will prove you’re as good as you say you are.

One last thing… There’s another ‘Miranda Birch’ out there, who writes books about ‘dominance and submission’. This is not me and has nothing to do with my company Miranda Birch Media. I’d love you to dominate your niche, but not in the way she means! Email me now and we can have a chat about where you want to get to and how I can help.

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