Miranda Birch Media

Stories that change attitudes and reach new audiences

  • Facebook
  • LinkedIn
  • Twitter
  • Home
  • About
  • Services
  • Case Studies
  • Testimonials
  • Blog
  • Contact

Have you told your ‘before’ and ‘after’ stories yet?

Do you ever ask clients what life was like before you came along? Not only in relation to your specific service or product, but their business life generally: What is driving them to do what they do? Where do they want to take their company longer term? What is getting in the way of their… Read more

Filed Under: Effective communication Tagged With: get your audience to listen, how to tell your company's story, storytelling tips

Do words fail your business? Let me help.

Miranda Birch Media

I use the word ‘interview’ a lot to describe what I do. But I wish I didn’t. I wish someone could come up with a new word because ‘interview’ is so loaded. Do you have a similar problem? Mention your profession – accountant, builder, coach – and you see your networking companion glaze over. Or… Read more

Filed Under: Effective communication Tagged With: content marketing, stories about entrepreneurs, storytelling tips

When you stop short, I’ve done a good job.

Miranda Birch Media

I’m a hunter gatherer. I interview business owners about why they do what they do, finding angles from their story that show why they’re special in the eyes of their clients. I have a secret rule. When I’m interviewing clients, I challenge myself to make them stop talking. It sounds weird and it’s not a… Read more

Filed Under: Raising awareness Tagged With: audio stories, stories that change attitudes, storytelling tips

When you stop speaking, how much will your audience remember?

Miranda Birch Media

Even in the age of cyber marketing, doing the occasional event – a presentation, speech, workshop – in front of an audience of real human beings, is a good way to promote you and your work. But it has to be worth all the effort – the thinking time, the rehearsal and the nerves. You… Read more

Filed Under: Effective communication, Storytelling tips Tagged With: get your audience to listen, how to tell your company's story, inspirational speakers, personal stories in business, Stories that change minds, storytelling tips, tell it how it is

Be a knock-out success with your audience. (When being weak is a strength.)

Does anyone have a question? It’s a question speakers routinely ask at the end of any session. In my experience, it kills the conversation. An irony, because it’s designed to do the opposite. And I understand that. When I go to conferences, I never want to speak up first. It takes me back to the… Read more

Filed Under: Effective communication Tagged With: challenging received wisdom, how to tell your company's story, human interest, natural storytelling, personal stories in business, stories at live events, stories in presentations, Stories that change minds, storytelling tips

Which comes first, the dosh or the desire – and why does it matter?

Looking ahead to The Brighton Summit 2016. When I was a happy wage slave at the BBC, I used to think that everyone else on the outside – in the commercial world – was just in it for the money. Headlines about corporate fat cats didn’t help. But when I set up my own business,… Read more

Filed Under: Effective communication Tagged With: genuine storytelling, inspirational speakers, stories at live events, storytelling tips

Are beautiful body snatchers depriving you of leads?

Miranda Birch Media

Imagine cutting a photo of a model out of a magazine. He or she looks good in front of the camera, with a dazzling smile. The angle is right, the lighting is perfect, the figure is poised in a way that draws you in. You snip it out carefully and then you turn to your… Read more

Filed Under: Storybranding, Visual stories Tagged With: how to use photos in your blog, photographic stories, real photography, stories at live events, stories in pictures, storytelling tips, visual imagery

It’s OK to get carried away. What I learned from my SiteVisibility interview.

Last week I was unnerved. I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around. It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark. Turning the tables…. Read more

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

How to write memorable copy. Try mnemonics.

My daughter is at primary school. She’s navigating her way through the Kingdom of Rote. Learning by heart endless combinations of numbers and letters. I feel for her. When I was that age, I never relished my 9 times table. Or my 7s or 8s, for that matter. (To see how I overcame my jittery-ness… Read more

Filed Under: Effective communication Tagged With: flesh out your profile, how to write an about page, how to write an online profile, storytelling tips, visual stories

A festive personality test for your website: is it a pickpocket, pianist or panto baddie?

I have spookily long fingers. A villain? They are so long, that the eight year-old daughter of a colleague once asked her mother, in hushed tones, whether I was a witch. A proper witch like the ones in Roald Dahl’s The Witches – with wigs, clawed hands, large nostrils and no toes. For the record,… Read more

Filed Under: Effective communication Tagged With: how to tell your company's story, personal stories in business, storytelling tips

  • 1
  • 2
  • Next Page »

Recent posts

  • How to get great content from your colleagues. Your starter pack.  
  • Jane and Claire. The same and so different. Just like you and your competitors
  • Company values. Are they a match for you?
  • Is your firm an osteopath in disguise? (Perhaps it should be.)
  • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…

Copyright © 2023 Miranda Birch Media | Terms & Conditions | Privacy Policy
Website by Steve Watson