Taking a beach holiday this summer? It could teach you something about writing vivid and memorable content. Whenever I go near a beach, it short-circuits to my childhood. Why? Because it triggers memories from all 5 senses: Touch: the comforting feeling of warm sand; the uncomfortable feeling of bobbly pebbles. Sound: seagulls clamouring; children shrieking;… Read more
How to write memorable copy. Try mnemonics.
My daughter is at primary school. She’s navigating her way through the Kingdom of Rote. Learning by heart endless combinations of numbers and letters. I feel for her. When I was that age, I never relished my 9 times table. Or my 7s or 8s, for that matter. (To see how I overcame my jittery-ness… Read more
