So, tell me again. How is your business better than all the rest? Why should I, as a picky client, choose you over anyone else? You’ve spent hours building your business. You probably think you’re the best person to work out, and explain, why it’s special. You’re well qualified to have an opinion on it…. Read more
When you stop short, I’ve done a good job.
I’m a hunter gatherer. I interview business owners about why they do what they do, finding angles from their story that show why they’re special in the eyes of their clients. I have a secret rule. When I’m interviewing clients, I challenge myself to make them stop talking. It sounds weird and it’s not a… Read more
Stories That Make You See Yourself In A New Light.
(What’s your ‘DOH!’ moment?) For the first quarter of a century of my working life, I saw myself as someone who didn’t take risks. I joined the BBC, intending to be a ‘lifer’. If you’d told me three years ago I’d be running my own business, I’d have laughed. Yes, I was a bit smug…. Read more
