Miranda Birch Media

Stories that change attitudes and reach new audiences

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Call the doctor. Your business IS special – but you need a second opinion.

So, tell me again. How is your business better than all the rest? Why should I, as a picky client, choose you over anyone else? You’ve spent hours building your business. You probably think you’re the best person to work out, and explain, why it’s special. You’re well qualified to have an opinion on it…. Read more

Filed Under: Raising awareness Tagged With: effective communication, how to tell your company's story, stories in presentations, stories that change attitudes

Be a knock-out success with your audience. (When being weak is a strength.)

Does anyone have a question? It’s a question speakers routinely ask at the end of any session. In my experience, it kills the conversation. An irony, because it’s designed to do the opposite. And I understand that. When I go to conferences, I never want to speak up first. It takes me back to the… Read more

Filed Under: Effective communication Tagged With: challenging received wisdom, how to tell your company's story, human interest, natural storytelling, personal stories in business, stories at live events, stories in presentations, Stories that change minds, storytelling tips

It’s OK to get carried away. What I learned from my SiteVisibility interview.

Last week I was unnerved. I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around. It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark. Turning the tables…. Read more

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Give your website a distinctive voice. Learn from the wireless. Part 1.

Good as far as it goes but remember your listener is just one person. It was the late 80s. The World Wide Web was only a twinkle in Tim Berners-Lee‘s eye. I was writing scripts for various BBC radio presenters. It was an early lesson that I had to learn quickly. My experienced colleague continued:… Read more

Filed Under: Writing for the web Tagged With: address the reader, conversational style, get customers to listen, get your audience to listen, natural storytelling, reach new clients, stories in presentations, storytelling tips, writing tips for the web, writing web content

Nail the bedtime story and you know you’re a great communicator.

Stories that stay with you

(Put it another way. If you can grab and keep the attention of a distracted six year old, then everyone else is a breeze.) The excitement. I remember my mum driving me to school and, when an ambulance or fire engine siren went past, she would immediately divert from the school journey to follow it…. Read more

Filed Under: Storytelling tips Tagged With: drama in stories, emotional content in stories, inspirational speakers, stories at live events, stories in presentations, storytelling tips, visual imagery

Brilliant Storytelling. Be Yourself

Power of natural storytelling

Whether they’re your clients or shareholders, colleagues or volunteers, audiences spot insincerity very quickly. If you worry that ‘being yourself’ means letting your guard down and forgetting the party line, don’t. Your audience will warm to you, and your organisation, when they see you speaking from the heart. Forget scripts. Be spontaneous. Tell a story… Read more

Filed Under: Storytelling tips Tagged With: human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

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    Recent posts

    • Company values. Are they a match for you?
    • Is your firm an osteopath in disguise? (Perhaps it should be.)
    • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
    • Win that business. Write as you speak.
    • Have you told your ‘before’ and ‘after’ stories yet?

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