Miranda Birch Media

Stories that change attitudes and reach new audiences

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Do words fail your business? Let me help.

Miranda Birch Media

I use the word ‘interview’ a lot to describe what I do. But I wish I didn’t. I wish someone could come up with a new word because ‘interview’ is so loaded. Do you have a similar problem? Mention your profession – accountant, builder, coach – and you see your networking companion glaze over. Or… Read more

Filed Under: Effective communication Tagged With: content marketing, stories about entrepreneurs, storytelling tips

It’s OK to get carried away. What I learned from my SiteVisibility interview.

Last week I was unnerved. I was a guest on the Internet Marketing Podcast. Produced by Site Visibility, it is one of the most popular internet marketing podcasts around. It’s been going since 2006, gets around 500-700 downloads every day and the total number of downloads has passed the 1 million mark. Turning the tables…. Read more

Filed Under: Effective communication Tagged With: audio stories, content marketing, genuine storytelling, human interest, natural storytelling, stories at live events, stories in presentations, story branding, storytelling tips, video stories

Grow your reputation. Be distinctive. Be generous. An interview with SiteVisibility’s CEO Jason Woodford.

Your reputation. It’s crucial when you’re growing your business. We all know what happens when a good name takes a knock. (Need I say VW?) So how do you come to people’s notice in the first place – and stay on their radar? You need to linger in their minds for the right reasons. Not… Read more

Filed Under: PR and marketing Tagged With: audio stories, content marketing, keep your blog going, podcast stories, story branding, using business events to generate content

Powerful podcasts. Frontline stories that win you support.

Use podcasts to promote

If you’ve no budget or time for formal PR, there’s another way to raise your profile. Capture the first-hand experiences of the people you work with. Your colleagues, volunteers and people who use your services. Their personal stories will bring to life the value of your organisation. Personal stories might include: why a volunteer is… Read more

Filed Under: PR and marketing Tagged With: audio stories; promoting charities, content marketing, podcast stories, promoting voluntary groups, stories about service users, stories about volunteers

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    Recent posts

    • Company values. Are they a match for you?
    • Is your firm an osteopath in disguise? (Perhaps it should be.)
    • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
    • Win that business. Write as you speak.
    • Have you told your ‘before’ and ‘after’ stories yet?

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