Miranda Birch Media

Stories that change attitudes and reach new audiences

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An Untold Christmas Story.

Many charities never tell their stories. They don’t have the time. That’s why I enjoy supervising ‘Untold Stories’ at the University of Sussex. They’re first person accounts that bring to life the value of community and voluntary groups – as told by their volunteers and the people they work with. This Untold Story is about… Read more

Filed Under: PR and marketing Tagged With: human interest, promoting charities, promoting voluntary groups, promoting voluntary work, stories about service users, stories about volunteers, stories that give recognition

Wellbeing Stories

wheel

They raise awareness. They change behaviour. You feel better for it. As part of Kent County Council’s Six Ways to Wellbeing Campaign I’ve spent the last year recording people’s wellbeing stories. The Six Ways to Wellbeing are often fleeting things that we take for granted. Like saying hello to a colleague (‘connect’), opening the door… Read more

Filed Under: Raising awareness Tagged With: behaviour change, health promotion stories, promoting voluntary groups, stories about volunteers, stories that nudge, stories that raise awareness, video stories

Powerful podcasts. Frontline stories that win you support.

Use podcasts to promote

If you’ve no budget or time for formal PR, there’s another way to raise your profile. Capture the first-hand experiences of the people you work with. Your colleagues, volunteers and people who use your services. Their personal stories will bring to life the value of your organisation. Personal stories might include: why a volunteer is… Read more

Filed Under: PR and marketing Tagged With: audio stories; promoting charities, content marketing, podcast stories, promoting voluntary groups, stories about service users, stories about volunteers

DIY Adverts: Frontline Stories That Speak to Funders and Volunteers.

Frontline stories as adverts

Money is tight. Time is short. You’ve no budget for formal PR. But you need to raise your profile. You must persuade people why it’s worth giving up an evening of telly watching to volunteer for you. Why they should bother rattling a collecting tin outside Sainsbury’s. Why Awards for All and Big Lottery Fund… Read more

Filed Under: PR and marketing; storytelling tips Tagged With: charity case studies, how to get testimonials, human interest, promoting charities, promoting voluntary groups, stories about service users, stories about volunteers

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