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Is your firm an osteopath in disguise? (Perhaps it should be.)

Alex Barr

I saw an osteopath for the first time in the mid-1990s. Even though it was more than 20 years ago, I still remember feeling amazed that he was bothering to spend so much time finding out about my general well-being. Not just about my specific back pain, but about my lifestyle. What I found rewarding at work…. Read more

Filed Under: Business growth Tagged With: communicating so your audience listens, reach new clients

You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…

The good news is, there’s a simple way to avoid this trap and improve company culture and bottom line while you’re at it. How often does a product or service sabotage itself because of the way it’s delivered to you? Quite a lot, when you stop to think about it. I stopped to think about… Read more

Filed Under: Business growth Tagged With: communicating so your audience listens, reach new clients, stories about service users

Go sober for October? Yes, but don’t dry up completely. (I’m talking blog writing).

It’s nearly the end of September but I still have that new term feeling. Summer holiday over. The start of a new season. Those annual autumnal health campaigns such as ‘Stoptober’ and Macmillan’s ‘Go Sober for October’. Yes, time to do things differently. Goal setting September. I’ve got two main goals. One relates to what… Read more

Filed Under: Creating web content Tagged With: behaviour change, blog writing tips, coming up with blog ideas, creating new content, get customers to listen, how to write regular blog posts, human interest, keep your blog going, personal development, reach new clients

15below – a master-class in audience appreciation.

“We could do this!” “Yes, and we could do that!” It’s easy to get carried away with new business ideas. The only danger is that, when you’re concentrating on what you’re selling, you sometimes forget what your clients really want to buy. I’ve been there, done it and bought the XL T-shirt. Audience neglect. Call… Read more

Filed Under: Effective communication Tagged With: communicating so your audience listens, get customers to listen, get your audience to listen, reach new clients, vivid language

Hit home with your message. Get an ‘oooh’ from your audience.

I was shopping and I saw this display in a chemist’s window: “Good grief!” I thought. “Is that how much sugar is in a pot of yoghurt? I had no idea”. Well, I did have an idea. I’d probably skimmed over the ingredients countless times. But the facts only made an impact when I saw… Read more

Filed Under: Storytelling tips, Visual storytelling Tagged With: get customers to listen, get your audience to listen, health promotion messages, images with impact, reach new clients, stories in pictures, visual imagery, vivid language, writing with impact

Give your website a distinctive voice. Learn from the wireless. Part 2.

Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more

Filed Under: Writing for the web Tagged With: conversational style, get customers to listen, get your audience to listen, how to get testimonials, natural storytelling, reach new clients, writing tips for the web, writing web content

Give your website a distinctive voice. Learn from the wireless. Part 1.

Good as far as it goes but remember your listener is just one person. It was the late 80s. The World Wide Web was only a twinkle in Tim Berners-Lee‘s eye. I was writing scripts for various BBC radio presenters. It was an early lesson that I had to learn quickly. My experienced colleague continued:… Read more

Filed Under: Writing for the web Tagged With: address the reader, conversational style, get customers to listen, get your audience to listen, natural storytelling, reach new clients, stories in presentations, storytelling tips, writing tips for the web, writing web content

Recent posts

  • Get great testimonials, in 10 minutes. My course shows you how.
  • Company values. Are they a match for you?
  • Is your firm an osteopath in disguise? (Perhaps it should be.)
  • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
  • Win that business. Write as you speak.

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