Spike Insight helps travel companies to grow faster by finding the customers who will spend, recommend and return more. Co-founders Jon Walton (above right) and Roy Barker (above left) use data analysis and consumer research to identify your star clients and most promising prospects. The information they extract is pure gold, but they worried that… Read more
Is your firm an osteopath in disguise? (Perhaps it should be.)
I saw an osteopath for the first time in the mid-1990s. Even though it was more than 20 years ago, I still remember feeling amazed that he was bothering to spend so much time finding out about my general well-being. Not just about my specific back pain, but about my lifestyle. What I found rewarding at work…. Read more
You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…
The good news is, there’s a simple way to avoid this trap and improve company culture and bottom line while you’re at it. How often does a product or service sabotage itself because of the way it’s delivered to you? Quite a lot, when you stop to think about it. I stopped to think about… Read more
Be understood the first time. Use DIY.
This is not about losing yourself amongst the aisles of B&Q and Homebase. (Oh, the horror.) This is about using drawings to make your message clearly understood and memorable, the first time round. That’s what I said. The first time round. Imagine never having to repeat yourself because your colleagues or your clients get… Read more
How to find new angles to your story – and get new clients.
Yes, your prospects are busy. So how do you get their attention? One way is to keep writing content. Even if they’re too busy to look at your first 3 blog posts, they might have 5 minutes for the fourth. Another way is to find different angles to the issue you’re tackling. One of them… Read more
How to start your blog post so that your reader stays with you.
“It drives my wife mad.” Your ears have pricked up, haven’t they? What exactly drives her mad? And why is the narrator being so open about it? Honesty and a hint of drama. You’re probably reading this because: you sense there is some sort of dilemma. You’re human and you want to get to the… Read more
Help yourself. I find it invaluable. You will too.
In the course of a normal working day, I get through a hell of a lot of words. Some I write myself; others I read. I’ve been stockpiling countless books and articles about the best way to communicate. Now I’m in ‘New Term Decluttering’ mode and you’ll benefit. As I clear out my hard drive… Read more
15below – a master-class in audience appreciation.
“We could do this!” “Yes, and we could do that!” It’s easy to get carried away with new business ideas. The only danger is that, when you’re concentrating on what you’re selling, you sometimes forget what your clients really want to buy. I’ve been there, done it and bought the XL T-shirt. Audience neglect. Call… Read more
