Miranda Birch Media

Stories that change attitudes and reach new audiences

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15below – a master-class in audience appreciation.

“We could do this!” “Yes, and we could do that!” It’s easy to get carried away with new business ideas. The only danger is that, when you’re concentrating on what you’re selling, you sometimes forget what your clients really want to buy. I’ve been there, done it and bought the XL T-shirt. Audience neglect. Call… Read more

Filed Under: Effective communication Tagged With: communicating so your audience listens, get customers to listen, get your audience to listen, reach new clients, vivid language

Hit home with your message. Get an ‘oooh’ from your audience.

I was shopping and I saw this display in a chemist’s window: “Good grief!” I thought. “Is that how much sugar is in a pot of yoghurt? I had no idea”. Well, I did have an idea. I’d probably skimmed over the ingredients countless times. But the facts only made an impact when I saw… Read more

Filed Under: Storytelling tips, Visual storytelling Tagged With: get customers to listen, get your audience to listen, health promotion messages, images with impact, reach new clients, stories in pictures, visual imagery, vivid language, writing with impact

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