As business owners, we all know how important testimonials are. Having a third party say something positive about what you do, proves to prospects you are up to the job. Before Covid came along, we were already living in a world of customer commentary, with sites like Trustpilot and TripAdvisor. As more of us… Read more
Company values. Are they a match for you?
Company values are difficult things. Distilling a set of guiding principles down to a few words often squeezes the meaning out of them. That’s why I love talking to business leaders about what drives them and what they stand for. During these conversations their values are fleshed out by the stories they tell. After that,… Read more
