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How to get great content from your colleagues. Your starter pack.  

You work in communications. You need to get good content from your colleague – a blog post, news piece, white paper.  You’ve been chasing them for days. But they haven’t got back to you. There are lots of reasons why. You’ll know them, I’m sure: They might find writing stressful and feel that other people… Read more

Filed Under: Content marketing Tagged With: content from colleagues, personal stories in business

Jane and Claire. The same and so different. Just like you and your competitors

If you offer a service – accounting, IT, legal, financial – you’ll have similar qualifications to other professionals in your niche. You might also be members of the same Chartered Institute or trade body. And you might have the same letters after your name. So how do you stand out from other businesses that do… Read more

Filed Under: Content marketing, Storytelling tips Tagged With: business storytelling, human interest, personal stories in business

Recent posts

  • How to get great content from your colleagues. Your starter pack.  
  • Jane and Claire. The same and so different. Just like you and your competitors
  • Company values. Are they a match for you?
  • Is your firm an osteopath in disguise? (Perhaps it should be.)
  • You’d never want to make your customers feel stupid, would you? But many well-meaning companies do…

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