Mark Cribb is the Managing Director of Urban Guild, a family of three restaurants and a boutique hotel. He already knew that his love for hospitality was linked to the two years he spent travelling around the world. He wanted to fine-tune his story so that it framed every aspect of his existing business and his new ventures, including an online shop and the Humans of Hospitality podcast.
During the course of two interviews, I extracted the ‘nuggets’ from Mark’s life story. I turned them into a narrative that proves his commitment to hospitality is deep-rooted and genuine:
(You can read the rest by clicking on the story icon here.)
As Mark explains, content like this shows you truly care about your work and leads to ‘a very amazing form of marketing’:
If you want to find the stories that will resonate with your clients and donors, contact me now. I’ll explain how I work and you can decide whether we’re a good fit. Speak soon.
