Yes, things went a bit tumble-weedy here in the second half of April. I upped, left and went guest blogging. Both posts are linked to two live events I chaired for the Brighton and Hove Chamber of Commerce. Here are the headlines and links: In ‘Hook that big buyer. Don’t hold back!’, you’ll get tips… Read more
Daphne Todd: the Big Painting Challenge and why boilers and bricks deserve their moment of fame.
Daphne Todd has come to the nation’s attention as one of the judges on BBC1’s The Big Painting Challenge. There was also a flurry of headlines when Daphne revealed she’d secretly painted horns beneath a portrait of one of her sitters. People were a bit surprised that a former President of the Royal Society of… Read more
Give your website a distinctive voice. Learn from the wireless. Part 2.
Got a degree? Forget everything you’ve learned about writing! At the time I was a bit put out. Yet the rule held good throughout my radio career. It’s still useful now, when I’m shaping companies’ stories for their websites. I’ll rewind. I’d started working at a BBC radio station. I’d just left university and was… Read more
Give your website a distinctive voice. Learn from the wireless. Part 1.
Good as far as it goes but remember your listener is just one person. It was the late 80s. The World Wide Web was only a twinkle in Tim Berners-Lee‘s eye. I was writing scripts for various BBC radio presenters. It was an early lesson that I had to learn quickly. My experienced colleague continued:… Read more
January Retrospective. Things that have caught my eye and stayed in my head in the last four weeks.
A few random thoughts on how to give your message staying power. Or, to quote Chip and Dan Heath, how to make your ideas ‘stick’. 1 – The Homeless CEO. Day by day these striking photos create a vivid picture of the life of itinerant company director, Cillin Perera. You can find them all on… Read more
The creative and uncluttered brain. How your brand reflects your personality. A story about Darren Fell, Co-founder and CEO at Crunch.
In his LinkedIn profile, Darren Fell (pictured left) describes himself as a ‘disruptor’. He likes doing new things. When he does, he sometimes shakes things up. So when he became disgruntled with the hit-and-miss performance of a couple of accountants he decided to do something about it. (And I don’t just mean switching.)… Read more
Avoiding A&E. Sometimes it’s about the timing. (An Untold Story from the Young People’s Centre in Brighton.)
Of the current crop of news items about A&E, these words, from Professor Keith Willett of NHS England, have stayed with me: “We often see a sharp spike in emergency admissions at this time of year.” “We know that the majority of these are elderly people who have stored up a health problem at home… Read more
The story behind your business values. Not sure what it is? Or what it’s worth? Read on.
The values you bring to your work were shaped long ago. Well before you applied for your first job or set yourself up in business. And if you’re like the ‘amazing and driven’ person below, you’re probably taking your values for granted. Don’t! As Mebrak’s story shows, your values help you to stand out from… Read more
An Untold Christmas Story.
Many charities never tell their stories. They don’t have the time. That’s why I enjoy supervising Untold Stories at the University of Sussex. They’re first person accounts that bring to life the value of community and voluntary groups – as told by their volunteers and the people they work with. This Untold Story is about… Read more
Build trust. Tell the story of your purpose.
If your audience is sceptical, tell the story behind your product. Why and how you’ve gone to such lengths to develop it. This is the story of the ODC. An insightful profiling tool that takes 10 minutes to complete but took its creator, Willem de Jager, 15 years to perfect. “I was struggling with the… Read more
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